Matt, the founder of Coldlytics, explains how having the correct data is crucial for campaigns and how Coldlytics sets itself apart from other data companies by having human researchers find specific email contacts instead of just relying on database scraping. He also shares unique ways to curate lists, such as using Google Maps and LinkedIn Learning. Matt recommends that businesses split test prospecting methods and compare their client acquisition costs to determine what works best for them. He also discusses how businesses can test out Coldlytics' product with a paid trial option of $15 for 25 leads and emphasizes the importance of taking action and not getting stuck in analysis paralysis.

Highlights

• How Matt McQuinn got started with prospecting and growing Coldlytics
• 98% of learning comes from making mistakes, so just take action and learn from it
• Data is the most important thing at the top of the funnel in prospecting
• Matt's experience in dealing with people at the top of the funnel comes from working in outbound deal origination for mergers and acquisitions for business brokers and investment banks
• Coldlytics is a platform that provides high-quality prospecting lists by having human researchers go out and find direct contact information for small businesses that are overlooked by big data companies
• Coldlytics is a premium provider that saves time and creates efficiency for scaling, but for startups with limited budgets, they should focus on taking action even with cheap lists from other providers to learn from mistakes
• The most important thing is taking action and getting started, as experience is invaluable
  
  
  Episode Resources
• Connect with Jimmy Coleman
• https://www.facebook.com/LeadBallers
• https://www.leadballer.com/?fbclid=IwAR3hYoOKjHaJNYsTbPU-1bE61Qtgpv7yudV1R1FKKi7-RUwdbiyYXf4OVNE
• https://www.linkedin.com/in/jimmy-grow-give/
• Connect with Matt McQuinn
• https://www.coldlytics.com/
• https://www.linkedin.com/in/matt-mcquinn/?originalSubdomain=ca