Creative Shop Talk with Wendy Batten

De: Wendy Batten Creative Retail Mentor
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  • Resumen

  • How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
    Wendy Batten 2020
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Episodios
  • 224. An Easy Fix to a Common Retail Marketing Mistake

    224. An Easy Fix to a Common Retail Marketing Mistake
    Aug 26 2024
    With host retail coach Looking for a retail survival guide for the Holidays? I’ve got you! My is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! ! The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January 6 editable email templates every retailer should send between Black Friday and New Year’s Day Holiday gift certificate templates Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY …and so much more! In This Episode: Sometimes, as retail shop owners, we get so busy working on our businesses and staying in our lanes that we make the mistake of thinking everyone knows what’s going on inside of our shops. YOU know what you do in your shop. YOU know what you sell. But does your community know what your shop is all about? This episode is all about putting an end to the assumption that people in your community know what you do and what you sell in your retail business. I’m here to tell you that you have to be talking about your shop and your business so much that even YOU are almost sick of hearing it! How do you know if you are talking enough about your biz? Here’s some homework: Identify your best-selling categories (jeans, jewelry, candles, etc.) Go through all of your social media & selling platforms (email, FB, etc) and figure out how often you are actually sharing these categories. Also, identify HOW you are sharing the categories: is it just through live video or just static photos? You need to mix it up! Make sure you are highlighting your best sellers inside of your store through visually appealing displays and great signage. Tell the stories of your products. This short episode can have a huge impact on your business if you take 20 minutes out of your next CEO date to do a quick audit of how and how often you are sharing your best-selling categories. I want to hear how this episode helped you! DM me on Instagram and let’s chat! Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the . You’ll have access to countless Masterclasses including , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone! Related podcasts we think you’ll like: : Increase Sales with Your Silent Salesperson: Signage : Stop Hiding and Be Known: Retailer’s Visibility Series : How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw : 6 Things to Do This Month To Prepare Your Shop for the Holidays About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    19 m
  • 223. Behind the Counter: Buying an Existing Business with Shop Owners Dan and Robin Haynes

    223. Behind the Counter: Buying an Existing Business with Shop Owners Dan and Robin Haynes
    Aug 19 2024
    With host retail coach In This Episode: So much gold here. Are you considering buying an existing business in a field that’s outside of your wheelhouse? Already a business owner but interested in a great conversation between a husband/wife entrepreneurial team and hearing some great advice for your store? This episode of the Creative Shop Talk Podcast is for you! Robin and Dan Haynes purchased an existing equestrian retail shop called The Golden Horseshoe in Eureka, MO in 2023. As entrepreneurs in real estate, they are always looking for an opportunity and couldn’t pass this one up! Robin knew a bit about the equestrian industry and found out the shop was for sale after their daughter started working at Golden Horseshoe. They each have their own roles in the business and are active members of the . Dan is always sharing incredible marketing ideas, biz book recommendations, and inspiration for the whole group. Throughout this duel interview episode, Robin and Dan chat about their experience purchasing a business that had been operating for over 40 years. Here’s what you can expect to hear us chat about: How they refreshed and elevated a tired brand How they leveled up their marketing and customer experience Some tips to navigating social media successfully without having to buy ads How they handled staff resistance and turnover How they are building a business they can turn into passive income What they are doing to keep staff communications consistent The pros of building a business with your spouse (you all know I could probably do a whole episode on this one!) What they would have done differently if they bought the business today Why you need to keep your books clean! (so so important!) Dan’s favorite masterclasses in the Inner Circle and what he’s excited for in the group This episode has so many golden nuggets of wisdom - even if you aren’t interested in purchasing an existing business but simply looking for ways to make yours run more smoothly. Let’s dive in! “Most people overestimate what they can do in one year and underestimate what they can do in 10 years.” -Bill Gates About The Golden Horseshoe In April of 2023, new owners took the reins of Golden Horseshoe. The Haynes and Robinson Families set out to build from the strong foundation of Golden Horseshoe in order to create something special for the next 40 years and beyond. The vision of the partnership was to bring the operations, outreach and education into the tech age while remaining true to the roots of the store. This new vision quickly became evident with a complete restart of the business to include branding, store layout, product lines, customer service and online service. | Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the . You’ll have access to countless Masterclasses including , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone! Related podcasts we think you’ll like: : Best of Series: Prepare to Sell, Franchise, or Expand: Four Areas That Need to be Under Control : Fine Tuning Your Business Operations with Guest Expert Gwen Bortner : Why Every Retail Store Should Consider Selling Souvenirs About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    46 m
  • 222. 6 Things to Do This Month to Prepare Your Shop for the Holidays

    222. 6 Things to Do This Month to Prepare Your Shop for the Holidays
    Aug 12 2024
    With host retail coach In This Episode: Ready to soar this holiday? I’ve never met a shop owner who wants to have a ho-hum holiday season! I’m here to help ensure your holiday season is as fab as your retail shop. The time to start preparing for Q4 and the holiday season is NOW. Take it from me: taking some time in August to get your retail shop’s ducks in a row for Q4 is worth its weight in gold! Not sure what exactly you should be doing to prepare? Here are the six topics I lay out for you in this episode: Goal setting for the holidays (and that doesn’t mean just to “beat last year’s numbers”) Know what you are going to sell/opportunities you are going to take to hit those goals Block your calendar with community events, your personal days, etc. Attach marketing plans to goals Prep your support team (your family and staff) for the holidays Sit back and implement your plan! If you need more (trust me - you do!), I’ve got that for you in my Holiday Success Bootcamp workshop inside the . Not only do we deep dive into all of these topics, I’ll be helping you work through the program with a live Q+A every week from August 15 through September 15. The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January 6 editable email templates every retailer should send between Black Friday and New Year’s Day Holiday gift certificate templates Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY …and so much more! NEW THIS YEAR: You can purchase the as a standalone masterclass! Sales and success (especially around the holidays) come from being prepared - so let’s do what we can now. You owe it to yourself, your team, and your customers. Let’s dive in! You can grab that workshop for a limited time Ready to Level Up? Join The Retailer’s Inner Circle. Here’s everything you need to know about the . You’ll have access to countless Masterclasses including , Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone! Related podcasts we think you’ll like: : How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw Sales Series for the Holidays : Our favorite podcast episodes geared to holiday sales About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    25 m
Liderazgo Gestión Economía
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