Peter Guirguis shares his journey of starting his own business and how he used AI in his day-to-day life. He discusses using AI in copywriting, web design, app development, and advertising. He emphasises the importance of clear and concise messaging on websites and the use of AI to generate persuasive copy.

He also mentions the use of AI tools like Play.io for advertising campaigns. Peter highlights the need for testing and experimentation in marketing strategies and the importance of tracking ROI. AI tools have saved Peter Guirguis both time and money in his business. He no longer needs to hire copywriters or spend hours crafting email responses. The productivity and time management benefits are significant, saving him hundreds of hours each month. David Brown highlights the lack of discussion around the actual impact and ROI of AI tools. Peter mentions the need for an AI tool that can compare different outputs and determine the best option for a given context. They also discuss the importance of being nimble in a changing job market and the value of vocational training and apprenticeships.

Takeaways

• AI can be harnessed in various business aspects, including copywriting, web design, app development, and advertising. This empowerment allows business professionals to take control and make confident decisions.
• Clear and concise messaging is crucial for websites, and AI can help generate persuasive copy.
• AI tools like Plai.io can streamline the process of creating and optimising advertising campaigns.
• Testing and experimentation are essential in marketing strategies to track ROI and improve results. AI tools, by saving time and money in business operations, enhance efficiency and productivity.
• The actual impact and ROI of AI tools should be considered and discussed.
• Being nimble and adaptable is not just a suggestion but a crucial necessity in a changing job market. This adaptability prepares us to face challenges and be resilient.
• Vocational training and apprenticeships can provide valuable skills and job opportunities.

Links relevant to this episode:

• What Is Direct Response Copywriting?
• Clayton Makepeace’s 3 traits every copywriter needs | The #1 Copywriter Forum & Community – Kevin Roger's CopyChief
• Plai: Better Digital Marketing Is Just A Few Taps Away
• SwiftPress Support Website

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

Tonia Samsonova discusses the challenges that artists face with AI and copyright issues. She shares her solution of giving artists the ability to train their own AI algorithms, allowing for a more diverse and decentralised AI landscape.

Tonia Samsonova is a serial entrepreneur and founder with a successful eight-figure exit. Currently she is the founder of exactly.ai, a platform enabling artists to train their AI models and monetise their unique aesthetics by leveraging their audience. Before that, she was a product leader at Yandex, a search engine company, and led a COVID-19 response initiative with a daily audience of 50 million. Her team's work on this project was shortlisted for Cannes Lions and earned European awards for creative data usage. Before becoming an entrepreneur, Tonia was a journalist and news editor.

Takeaways

• Exactly.ai allows artists to train their own AI algorithms
• Artists need to protect themselves and weaponise their creativity
• Reactions from the artistic community vary, with some embracing AI and others expressing concerns AI allows artists to become curators and tastemakers, as they can mass-produce images and choose the best ones.
• The partnership between human brains and AI is what makes us unique and beautiful creatures.
• AI can elevate the average level of skills and open up new opportunities for collaboration.
• AI can help people with dysgraphia or language barriers overcome their challenges.
• AI models can be published and rented, enabling specialised tools and collaborations.
• It's important to manage expectations and not rely solely on AI for decision-making.
• The future world will still depend on education, curiosity, and moral values.

Links relevant to this episode:

• Tonia Samsonova | LinkedIn
• Exactly.ai

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

In this enlightening episode of Creatives WithAI, we venture into the heart of how AI is reshaping the creative landscape.

From the nuances of music production to the intricacies of digital marketing, discover the broader implications of AI on human connection and creativity.

✨ Meet Our Guests: Daniel Bedingfield and Fernando Garibay

Join us for an exclusive conversation with two luminaries in the music industry: Daniel Bedingfield, the chart-topping singer-songwriter, and Fernando Garibay, the Grammy-winning producer behind some of the music industry’s biggest artists. These creative powerhouses share their unique perspectives on the seismic shifts AI is causing in their fields.

🎧 What You'll Learn in This Episode:

• AI's Transformative Role in Music: Explore how AI is revolutionising music production and the creation process. Daniel and Fernando offer firsthand accounts of their experiences with AI in the studio, revealing both the challenges and the groundbreaking opportunities it presents.
• Evolution of Genres and Music Engagement: Dive into the future of music engagement and the evolution of genres. Our guests reflect on how AI influences listening habits, genre-blending, and the quest for self-awareness in an era of excessive dopamine stimulation.
• AI in Digital Marketing: Understand how AI is redefining digital marketing strategies, enabling more personalised and effective campaigns. Learn about the tools and techniques that are setting new standards in the industry.
• Human Connection and AI: Examine AI's potential to enhance relationships and foster deeper human connections. We discuss how AI can support artists in their creative journeys and transform them into thought leaders in this new era.
• The Future of Creativity: Contemplate the broader implications of AI on creativity and what it means for artists today. Daniel and Fernando provide insights into how creatives can redefine their value and thrive amidst the rapid technological changes.

🔊 Why You Should Tune In:

This episode is more than just a discussion; it's a journey into the profound influence of AI on our lives. Whether you're an artist, a marketer or simply curious about the future, you'll gain valuable insights and inspiration from these compelling guests.

Don't miss this chance to explore the intersection of AI and creativity with two of the industry's most innovative minds. Tune in for an enriching journey into AI's profound influence on our lives and discover how creatives can redefine their value and thrive amidst rapid change.

Links relevant to this episode:

• Daniel Bedingfield | 2024-25 UK Tour Tickets
• Fernando Garibay | The AI Summit London
• Fernando Garibay | Gagapedia | Fandom
• Fernando Garibay | x.com
• Fernando Garibay | Instagram
• Daniel Bedingfield | Spotify
• Daniel Bedingfield | x.com
• Daniel Bedingfield | YouTube
• Daniel Bedingfield | Instagram

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform