Content Marketing for Entrepreneurs | Content Creation, Marketing Strategy, Social Media, Burnout, Confidence, Creator To Leader

By: Eugenia Woo MBA | Social Media Coach Digital Marketing Strategist Creator to Leader
  • Summary

  • Do you wish you could find out how to market your business online without burning out? Are you tired of feeling like you’re talking to a void and getting ZERO engagement in your posts? Are you just DONE with how much work it takes to stay “consistent” on social media?


    I am so excited you're here! This podcast will help you develop a sustainable marketing strategy that allows you to be consistent with your content, build your authority, reach more people, and streamline content creation.


    Hey, I'm Eugenia (but you can call me E!), a wife, creative, and passionate entrepreneur. For years, I felt trapped in the content creation hamster wheel.


    I was trying to keep up with the latest trends and algorithm changes, spending unholy amounts of time creating a single post and second-guessing everything I put out there. (No wonder I was in a constant burnout cycle!)


    I finally realized that if I was going to be consistent with my content, I needed to build simple and sustainable strategies that made it easy to show up confidently online.


    I created a plan that fits ME, a woman with many passions and wearing many hats. A content strategy that I could actually stick to and have fun with. And I'm ready to share it with you!


    If you are ready to finally find a simple, sustainable content strategy that is built for busy entrepreneurs…

    Build authority, and have your message reach more people…

    Streamline the content creation process,

    And use your content to grow your brand and business - this podcast is for you!


    Grab your caffeinated drink of choice, a notebook, and a pen - let's dive in!

    © 2025 Content Marketing for Entrepreneurs | Content Creation, Marketing Strategy, Social Media, Burnout, Confidence, Creator To Leader
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Episodes
  • 43 | Why Content Creation Feels Exhausting—And How to Make It Fun Again
    Feb 18 2025

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    Okay, please tell me I’m not alone in this. Have you ever stared at your phone, knowing you should post something, but instead of hitting publish… you just want to take a nap? 😴

    Yeah. Been there.

    But here’s the thing—sometimes it’s not social media itself that’s exhausting. It’s the way we’re doing it.

    What if showing up online didn’t have to feel like another heavy task on your to-do list?

    In today’s episode, I’m sharing three ways to bring back the fun in social media, so you can stay consistent without burning out.

    Plus, I’m sharing a little behind-the-scenes of my unplanned sabbatical (thanks, pregnancy!) and how it made me rethink my entire approach to content.


    In This Episode, We Cover:

    ✨ The real reason social media feels overwhelming (hint: it’s not about time)

    ✨ Three practical ways to make social media feel fun again

    ✨ Why setting boundaries around your content time is a game-changer

    ✨ How to discover your unique taste in content (instead of copying trends that don’t feel like you)


    Resources & Next Steps:

    👉 Join my FREE community for entrepreneurs who want to show up confidently without burnout: ewoocommunity.com


    Let's Stay Connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email: contact@eugeniawoo.com

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    18 mins
  • 42 | Stop PROCRASTINATING on Social Media by Doing THIS One Thing
    Feb 11 2025

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    Confession time: I’ve been straight-up ghosting social media. Not because I don’t want to show up—trust me, I do—but the second I start thinking about everything that goes into posting (the ideas, the captions, the filming, the editing… the whole thing), I’m already exhausted.

    And I have a good reason for it.

    In this episode, I’m finally sharing where I’ve been, what’s been keeping me from showing up online, and—more importantly—how I’m getting back into it without the overwhelm.

    And if you’ve been stuck in the same procrastination loop, this episode is for you. Because I’m about to introduce you to the Onion Technique—the one simple shift that’s going to make posting on social media feel so much easier.


    In This Episode, We Cover:

    ✨ The real reason I’ve been procrastinating on social media (and why you might be, too)
    ✨ Why social media posting isn’t one task—it’s a series of tasks (and how that’s tripping you up)
    ✨ The Onion Technique—a step-by-step approach to making social media feel manageable
    ✨ How to stop overcomplicating your content and actually start posting
    ✨ Why your first step back doesn’t need to look like anyone else’s (Sally’s 15-post-a-week system? Not your business.)

    👩🏻‍💻 Join our Content Marketing for Entrepreneurs Community: ewoocommunity.com

    💌 Join the Insides Email List: https://bit.ly/ewooinsider

    Let's stay connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email: contact@eugeniawoo.com

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    16 mins
  • 41 | How to Stop Feeling Salesy During a Promotional Period or Launch
    Oct 15 2024

    Send us a text

    Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂

    But here’s the thing: if you’ve ever felt icky about selling your own offers because you don’t want to sound salesy or inauthentic, you’re NOT alone. I see it all the time—especially from heart-driven, ethical entrepreneurs like you.

    Today, we’re talking about how to sell confidently, without feeling pushy, manipulative, or disingenuous.

    We’ll dive into:

    • What “salesy” really means (and why it’s holding you back)
    • How to anchor yourself in conviction, relationships, and authenticity to sell with purpose
    • My top 3 strategies to ditch that uncomfortable sales feeling and show up like the leader you are ✨

    If you’re ready to plan your next launch in a way that feels creative, purposeful, and totally you, join the waitlist for Lead Your Launch at leadyourlaunch.com.

    Let’s leave the mechanical, one-size-fits-all strategies behind and start launching with confidence. 🚀

    ⭐Join the waitlist for Lead Your Launch: leadyourlaunch.com

    Let's stay connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email: contact@eugeniawoo.com



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    14 mins

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