• Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming w/ Mariah Muscato

  • May 2 2024
  • Length: 58 mins
  • Podcast
Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming w/ Mariah Muscato By cover art

Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming w/ Mariah Muscato

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  • Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming In this episode of 'Unsolicited Feedback,' host Fareed Mosavat and guest Mariah Muscato, a Director of Product at HubSpot, dive into a detailed discussion about Disney Plus, its bundle strategy, and the broader challenges facing streaming services. They explore Disney's transition from content creation to embracing technology, its battles with activist investors, and strategic decisions against the backdrop of evolving consumer expectations and the competitive landscape of streaming services. The conversation also touches upon the principle of the perfect bundle, Disney's potential shifts in strategy, the impact on and from platforms like YouTube, and broader discussions on the future of streaming content. Finally, the dialogue covers the pricing and packaging strategies of streaming, and speculates on the future direction of Disney Plus and its competitors. Check out a full summary of the takeaways and lessons at unsolicitedfeedback.co. Timestamps: 00:00 Welcome 01:00 The Evolution and Challenges of Disney's Streaming Strategy 02:27 The Superfan vs. Casual Fan Dilemma in Content Strategy 03:20 The Impact of Content Strategy on Subscriber Growth and Retention 06:59 Disney's Strategic Shift and the Role of Bundling 10:54 The Streaming Wars: A Battle for Content and Subscribers 19:00 The Future of Streaming: Consolidation, Content, and Consumer Choice 27:48 Disney Plus and the Challenge of Tech Transformation 30:41 The Challenges of Content Distribution and Monetization 39:49 YouTube and the Evolution of Content Consumption 50:24 The Streaming Wars: Predictions and Strategies for Survival Show Notes: ➡️ Shishir Mehrotra's Four Myths of Bundling ➡️ Disney's Original Bundling Strategy
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