In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. 

Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. 

Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.

Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is happening within your business. Give your customers time to get to know you and they will be more likely to buy from you.  

In the podcast you will learn:

• Why you need a personal brand
• How your business will benefit from putting a face in front of the business
• What to do to build your personal brand
• How to maintain a consistent public message in your brand

Learn more about Ella’s work at https://muchmoresocial.co.uk/

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.

The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.

Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to post onto various social channels.

In the podcast you will learn:

• What to do to make content creation easier
• Why you should create a backlog of content
• Why you need to have a content database
• How to repurpose content

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd.

Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her marketing.

In the podcast you will learn: 

• Why should market in off-peak times
• What made Anna start doing LinkedIn
• How you can humanise your marketing plans
• Anna’s tips for you to stand out from the competition

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/