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CultureConnect

By: Advertising Research Foundation
  • Summary

  • This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.

    © 2024 CultureConnect
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Episodes
  • CULTURECONNECT: CAREERS IN INSIGHTS
    Jun 25 2024

    Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top brands, who have helped bring important perspectives and innovations to market, while amplifying diverse voices and experiences. Hosted by Janelle A. James, SVP Ipsos UU.

    Guests:

    Kathy Dini James, Global Brand Strategy Insights Lead, Netflix

    Kyle Ranally, Strategic Initiatives Insights Lead, NBA

    Charitie Dantis-Gayo, Corporate Vice President, Center For Consumer Insights, New York Life Insurance

    Yasmine Laasraoui, Director Trends & Foresight, North America Consumer Insights, Estee Lauder Companies

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    33 mins
  • CULTURECONNECT: INSIDE CAREERS IN MEDIA
    May 29 2024

    Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. Hosted by Janelle A. James, SVP Ipsos UU.

    Guests:
    Mary Kate Callen, VP Audience Impact & Intelligence, Paramount Advertising

    Ivan Land Jr, Business Strategy Director, Hero Collective

    Jennifer Rivera Vega, Head of Multicultural Advertising, TikTok

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    36 mins
  • CULTURECONNECT: CAREERS IN TECH
    Apr 26 2024

    The U.S. technology industry has grown at a steady if not rapid pace, yet it lags when it comes to diversity in its workforce. The majority of its workers are white and/or male. On this episode of CultureConnect, we’re taking a look at careers in tech with a panel of experts who are doing their part to diversify this STEM field. Hosted by Janelle A. James, SVP Ipsos UU.

    Guests:
    Nicole Isaac, VP, Global Public Policy, Cisco
    Jason Shah, Tech Investor & Operator
    Kanchanna Patlola, Technical Solutions Manager, Google

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    35 mins

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