Episodios

  • How to Launch an Influencer Marketing Program from Scratch with Yash Chavan, Founder of SARAL
    Sep 10 2024
    In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.

    Learn more about SARAL and get in touch with Yash on LinkedIn.

    Don't miss the exclusive 14-day trial offer from SARAL.

    Access SARAL's our six-step system for building an influencer marketing program here.

    For die-hard fans, explore the Chrome extension from SARAL.

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    41 m
  • From Startup to Success: Jim Simon on the Evolution of JiMMYBAR!
    Aug 29 2024

    Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry.

    Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation.

    For more information, visit Jimmybars.com or contact Jim directly at jim@jimmybars.com

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    20 m
  • The Podcast on How to Start a Podcast with Miklós Kovács, founder + CEO of Gracing Media
    Aug 20 2024

    Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast.

    Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively.

    Discover the strategies that have helped him and his clients create impactful and engaging podcasts. Learn about the pivotal moments in his podcasting journey and the wisdom he wishes to share with new podcasters.

    Learn more about Gracing Media and connect Miklós on Linkedin

    For those new to podcasting, he recommends this microphone (it's also the same microphone that our host, Pat Ahern, uses to record his podcast episodes).

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    45 m
  • Better Product Development Through Live Shopping with Marcy McKenna, Founder of Live Shopping Academy
    Aug 7 2024

    Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.

    Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey.

    Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel.

    Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore:

    • Marcy's Live Shopping Crash Course
    • How to Become a Live Shopping Expert

    Special Offer:

    Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy.

    Use the code "intergrowth100" to save $100 on Live Shopping Academy.

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    41 m
  • How Emerging Brands Can Grow Through Influencer Marketing with Amber Caro, Founder of Marketbite
    Jul 26 2024

    In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.

    To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.

    For more insights, visit Marketbite or contact her via email at amber@mktbite.com or on Linkedin

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    25 m
  • How to Invest in New Technology for Your Ecommerce Business with Lauren Linzer and Dusty Fields from Tonic
    Jul 16 2024

    In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.

    Get in touch with Tonic to learn more, or by contacting Lauren directly: lauren.linzer@hellotonic.com

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    31 m
  • Selling Internationally: International Logistics with Ammar Moiz, CEO and Founder of Mayple
    Jul 5 2024

    In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.

    Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.

    To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at ammar@mayple.com. You can also connect with Ammar on LinkedIn.

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    23 m
  • Scaling a Franchise, Brick and Mortar vs. Ecommerce, and Much More with Erin Casey Wolf, Co-Franchisor of Bella Bridesmaids
    Jun 18 2024

    Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.

    Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.

    Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.

    Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.

    P.S. Here's the link to the headband that Erin was wearing during this episode.

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    50 m