Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.

In this episode, we discuss:

• How resale programs turn one-time buyers into loyal customers
• The secret to making secondhand sales a powerful retention tool
• Why peer-to-peer resale beats traditional loyalty programs
• Easy ways to launch a resale marketplace (without the headache!)

Dive in:

[05:28] Empowering brands in resale market.

[07:54] Boost brand loyalty with resell rewards.

[10:23] Secondhand marketplace boosts brand loyalty.

[15:36} Easy ecommerce launches, complex branding.

[17:34] Fashion resale market growth analysis.

[22:03] Peer-to-peer enhances brand experience.

[24:54] Explore pre-loved market opportunities.

[26:23] Insider Tips from Lydia!

Find the notes here: https://keepopt.com/245

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