A retailer can spend millions driving traffic to a website and still quietly shut out customers at the exact moment that matters most: browsing, adding to cart, and checkout. That’s the uncomfortable truth behind web accessibility, and it’s why we sat down with Imogen Wethered, CEO of EnableAll, to talk about accessibility as a real driver of conversion, loyalty, and long-term growth, not a side project or a checkbox.

We get specific about what accessible e-commerce actually means in practice: screen reader support, keyboard-only navigation, clearer labels and forms, better contrast, captions, reduced motion controls, and tools that let shoppers personalize the experience to their needs. Imogen explains why “silent revenue loss” is so common, how WCAG compliance becomes everyone’s responsibility and therefore nobody’s responsibility, and why brands often only move when enforcement or lived experience forces the issue.

We also dig into the business case with numbers that should wake up any marketing, product, or CX leader. Disabled consumers represent massive purchasing power, and the opportunity online is often invisible because most analytics platforms never flag the customers who bounce due to barriers. We compare adoption to the early GDPR era, unpack the differences between ADA enforcement in the US and the European Accessibility Act, and discuss what it takes to win support from marketing, CTOs, and CFOs, including site speed concerns and ROI storytelling. We close with a challenge: as agentic shopping and AI accelerate experiences, accessibility becomes even more critical because speed exposes weaknesses fast.

If this conversation changes how you think about your website and your customers, subscribe, share it with a teammate, and leave a review so more builders and leaders find it.

“Deflection is dead” is a bold claim, but after this conversation it’s hard to argue. I’m joined by Pasquale DeMaio, VP of Amazon Connect Customer at AWS, to talk about why the future of customer service isn’t a shinier contact center dashboard. It’s customer AI that improves outcomes for the customer and also for the humans doing the work, from agents to managers to the business leaders responsible for performance.

We dig into the idea of a human-to-AI continuum: some moments should be fully automated because speed is the kindest thing you can do, while other moments demand empathy and a real person. Pasquale explains how Amazon Connect thinks about using AI for routing, agent assist, recommendations, and automatic summaries so agents stop spending their day on wrap-up codes and busywork. The thread running through it all is simple: make the technology recede so the human can focus on the customer, not the tools.

Then we tackle agentic AI and the practical reality of deploying it safely. The takeaway is not “let the agent invent everything,” but combine agentic capabilities with deterministic workflows for critical steps like payments, identity, and security. We also explore trust, security, and reliability as the foundation for any AI-driven customer experience, plus why disconnected vendors create local improvements but fail to deliver an end-to-end customer journey.

If you care about CX strategy, customer engagement, contact center modernization, and AI in customer service, this one will sharpen your thinking. Subscribe, share this with a CX leader who needs to hear it, and leave a review with your biggest question about agentic AI.

Your next grocery “deal” might not be a discount at the register and that’s exactly why it works. We sat down with Sean Turner, co-founder and CTO of Swiftly, to unpack the real mechanics behind digital promotions that change behavior in brick-and-mortar grocery and convenience stores, from customer acquisition to retail media monetization.

We get specific about how retailers can find and bring back shoppers using one-to-one targeting across digital channels like social, open web, connected TV, and location-based screens, then convert that attention into app downloads and repeat trips. Sean explains why the mobile app has become the default digital home for loyalty programs, personalized offers, and a smoother shopping experience, and why that same app is the most practical place to build a retail media business without needing a massive content team.

Then we go deeper into measurement and incentives: how to prove incremental ROAS for in-store retail media, how alcohol rebate compliance shapes offer design, and why cashback can create a bigger basket lift than instant redemption. The details matter, from clear qualification reminders to making payout fast and trustworthy so shoppers actually feel the value.

We close by zooming out to the modern grocery technology stack and the next wave of change. Personalization is no longer optional when attention spans are shrinking, and AI agents are starting to influence meal planning and product discovery. If your store inventory and pricing aren’t connected to the wider digital ecosystem, you risk being invisible when shoppers ask for recommendations.

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