On today’s Alpha Woman podcast we chat with Cynthia Labelle, Co-Founder and Managing Director of JMF Growers, a medical cannabis cultivator based in Drummondville Quebec.

Manager in the retail trade for 12 years and self-employed for 4 years, Cynthia acquired the skills of communication and leadership that are now serving her in the development a team of employees that drive effectively towards a common goal.

Cynthia is a force of nature in a sector of the industry where you generally find very few female founders or executives. She is an entrepreneur that brings the full scope of her experience and creative force to the table.

With an integrated brand platform centred around the concept of family, she has created a brand experience that is so meaningful and well-executed, her employees have become passionate brand evangelists, and call her "mama". Hear about how this plays out in the interview, along with her ideas about building a cannabis cultivators co-op and more.

Show Notes:

Start of Interview (1:33)
About JMF Growers (3:12)
Biggest business hurdles (8:44)
The first brands that Cynthia and JMF launched (13:25)
About recreational cannabis availability (25:48)
Likes and dislikes about entrepreneurship (43:11)
Advice for other women in the cannabis industry (47:18)
Cynthia's self-care routine (52:22)
How do you define an Alpha Woman? (57:19)