In this episode of The D2D Podcast, host Dave Holker interviews Michelle Spina, the Sales Education Manager at SolarEdge, the global leader in solar inverter technology and smart energy solutions. Michelle brings over a decade of experience in door-to-door solar sales, starting her journey as a solar canvasser in 2012 and rising through the ranks to become a pivotal figure in sales education at SolarEdge, which operates in 133 countries and is part of the S&P 500.

During the interview, Michelle breaks down the complexities of solar inverter technology, battery storage, and how sales reps can effectively communicate these innovations to homeowners. She emphasizes the importance of shifting the sales approach from a hard sell to building relationships, explaining how to present solar systems as home improvement projects that offer energy independence and long-term reliability. Michelle also highlights key objections in solar sales and how to overcome them, offering practical advice to boost sales success in both emerging and saturated markets.

You’ll find answers to key questions such as:

• How can door-to-door sales reps effectively sell solar batteries and inverters?
• What are the best strategies for overcoming homeowner objections to solar installations?
• How can solar energy systems be framed as home improvement projects?
• What are common misconceptions about solar power outages and how can sales reps address them?
• Why is relationship-building important in solar sales, and how can it increase close rates?

Ready to learn more about SolarEdge's cutting-edge technology? Visit SolarEdge to explore their smart energy solutions and see how they’re transforming the solar industry.

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