Episodes

  • (TRAILER ONLY!) How to run a design firm like you should - A business! - Ep 30
    May 21 2024

    We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinking you can handle flat fee pricing. We are here to tell you, you can! We are here to help you shift your mindset, helping you believe in your business model so your clients will also. We want to make you a better business owner and this is your first step in doing so!

    Make a one time purchase to listen now! Click HERE

    Click here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"

    3 ways to join us on this journey. No need to wait. There is a price point for everyone!

    RESOURCE LINKS:The Design Paradigm is now enrolling!

    The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

    The Interior Design Paradigm - Website

    Not ready for the full program? Check out our stand alone section Client Management and Processes!

    Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Small Business - Think Big - Facebook

    Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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    4 mins
  • What is "The Cheryl Show"?
    May 14 2024

    We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are organic--this is IMPORTANT! You must find the balance between being the designer that discusses the process, emphasizes the need to establish oneself as an expert AND build a relationship with the client. You must use the initial consultation as an opportunity to listen and understand the client's needs.

    Want to hear more podcasts that are too juicy for public ears?

    Click here to sign up for our private podcast!

    RESOURCE LINKS:The Design Paradigm is now enrolling!

    The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

    The Interior Design Paradigm - Website

    Not ready for the full program? Check out our stand alone section Client Management and Processes!

    Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Small Business - Think Big - Facebook

    Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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    46 mins
  • (TRAILER ONLY!) The Ultimate Win Win Ep 28
    May 7 2024

    In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major win/win for both you–and your clients if you are going about it with intention.

    Make a one time purchase to listen now! Click HERE

    Click here to listen to our EXCLUSIVE podcast on "The Ultimate Win Win"

    3 ways to join us on this journey. No need to wait. There is a price point for everyone!

    RESOURCE LINKS:The Design Paradigm is now enrolling!

    The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

    The Interior Design Paradigm - Website

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Join our free Facebook group - Small Business Think Big and get to know Cheryl better!

    Show more Show less
    2 mins
  • Why is your client ghosting you? Ep 27
    Apr 30 2024

    Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indecision rooted in something deeper than uncertainty. There may be more than meets the eye and it is up to us, as the expert, to come up with a solution rather than blaming a client's indecision.

    Want to hear more podcasts that are too juicy for public ears?

    Click here to sign up for our private podcast!

    RESOURCE LINKS:The Design Paradigm is now enrolling!

    The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

    The Interior Design Paradigm - Website

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Small Business - Think Big - Facebook

    Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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    52 mins
  • (TRAILER ONLY!) Creating the Game Changer Ep 26
    Apr 23 2024

    What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in setting expectations with clients, showcases the services offered by the design firm, and how this serves as a guide for both the client and the designer, ensuring that everyone is on the same page throughout the project.

    Make a one time purchase to listen now! Click HERE

    Click here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"

    3 ways to join us on this journey. No need to wait. There is a price point for everyone!

    AND

    Join our free Facebook group - Small Business Think Big and get to know Cheryl better!

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    3 mins
  • (TRAILER ONLY!) Stay in your lane Ep 25
    Apr 16 2024

    How can you be team player without giving up your own rights?

    Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.

    Make a one time purchase to listen now! Click HERE

    Click here to listen to our EXCLUSIVE podcast on "Stay in Your Lane"

    3 ways to join us on this journey. No need to wait. There is a price point for everyone!

    AND

    Join our free Facebook group - Small Business Think Big and get to know Cheryl better!

    Show more Show less
    4 mins
  • Are you talking too much? Ep 24
    Apr 9 2024

    Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will set the stage for a successful initial consult meeting.

    Want to hear more podcasts that are too juicy for public ears?

    Click here to sign up for our private podcast!

    RESOURCE LINKS:

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.

    Small Business - Think Big - Facebook

    Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

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    49 mins
  • What is the best investment you can make for your business? --Special Guest Tammy Covington Nagem Ep 23
    Mar 29 2024

    Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking is important in this industry. Hear how Tammy and her team are striving to meet the needs of the designer and adapting to the industry. If you want to talk about the cost of doing business, Cheryl believes High Point Market is a MUST.

    Want to hear more podcasts that are too juicy for public ears?

    Click here to sign up for our private podcast!

    RESOURCE LINKS:

    Be a guest on our podcast!

    Click here to tell us all about your epic subject you want to discuss!

    Damn Good Designer - Website

    Business coaching for interior designers with honest, real-deal guidance from Cheryl.

    Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more.

    Small Business - Think Big - Facebook

    Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.

    Show more Show less
    40 mins