Daniel André Langer

Founder and CEO, Équité

Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z. He is also the Professor of Luxury Strategy at Pepperdine University in Malibu, California. With his team he consults some of the world’s most admired and iconic luxury, lifestyle and consumer brands and is an advisor to top-managers in the luxury industry. Daniel is also the author of several top-rated luxury management books in English and Chinese and is frequently featured in leading global media publications like Forbes, Economist, Bloomberg, Skift, Robb Report, Manager Magazin and Jing Daily. He is a regular global keynote speaker for global conferences and company events and offers tailor-made luxury masterclasses for individual companies in Europe, the USA, and Asia. His education includes Harvard Business School and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and sustainable competitive advantage for luxury, lifestyle and consumer brands.


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