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Join your hosts Chris Saunders and Jeff Walker in welcoming Nick Ortner to the podcast this week! Nick is the creator of The Tapping Solution; a hugely-popular app, book, and online resource which provides revolutionary meditations to help ease everything from anxiety to chronic pain. Like many of the entrepreneurs we bring on the show, Nick’s journey is anything but linear. He takes us through the various stages of his career, from innovating in the tele-health space in the early aughts, to making an indie documentary, to essentially inventing the modern conception of the marketing summit, to developing an app from scratch. Since discovering the health benefits of Tapping at a Tony Robbins event in 2000, Nick has been dedicated to spreading this holistic practice to the world through every medium within his grasp. The lessons learned along the way have been innumerable, but we dig into some of the big ones: the value of providing substantial free content, the right and wrong way to organize a summit, and how focusing on doing genuinely good work over a long period of time will only bring you wealth in business and in life. Nick’s strategies for building trust and curating excellent summits are just too good not to share. I know you’ll walk away with tons of new ideas and a reinvigorated commitment to your business.

Key topics discussed:

• Creating a Summit: How Nick developed his approach to organizing summits through trial and error, and how he continues to perfect his methodology.

• Offering Free Content: In building his business, Nick has found time and time again that giving out substantial free content is the only way to build a loyal following.

• The Tony Robbins Effect: Many of the folks we work with have been affected by Tony’s work and Nick is no different. Nick tells us about his full circle journey with Tony.

• The Sandy Hook tragedy: How the horrendous school shooting, which happened minutes away from Nick’s home, led to some of his most impactful work.

Key takeaways:

• Taking advantage of multiple outlets is key! Nick owes a lot of his success to embracing a multi-faceted approach to promote his life’s work.

• We have to focus on content first. Especially when planning a summit, it’s essential to make every part of the event unique, educational, and engaging.

• Product management is essential in building a good app. Nick emphasizes the importance of having a person solely dedicated to testing and shaping your app.

• The best way to attract experts to your summit is by showing them you genuinely love their content and know what they’re all about.

• Building a good business foundation is more important than some of the more public-facing stuff. And that includes taking care of your team!

Got a question for us?

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Join your host Chris Saunders for an extra special episode of Dare to Launch featuring three of our Product Launch Formula Coaches: Jolene, Barry, and Julie! On DTL we like to think of entrepreneurship in three stages, and each of these three coaches focuses on a different one: creating your offer and embarking on your first 50K launch, turning that 50K launch into a six-figure launch, and scaling your business up to the seven-figure level. Each stage of this continuum presents its own unique challenges and considerations, and our coaches have collected some keys to success, as well as some common pitfalls to avoid, over the years. As we talked through these trends, we kept coming back to one crucial element over and over: the necessity of a strong community at every stage of this sequence. Whether you’re trying to articulate your offer for the first time or you’re 3 days into a seven-figure launch and floundering, the ability to access a supportive, experienced community has consistently proven to be a key necessity for successful entrepreneurs. We go deep into cultivating the mindset necessary to put yourself out there, knowing when it’s time to scale up and start building out your team, and the fundamental question you need to ask yourself before you decide to take your business to the moon.

TALK TO A LAUNCH CLUB EXPERT

Key topics discussed:

• Articulating Your Offer: Spelling out what it is you want to sell can be tricky. The key is knowing the right questions to ask and where to look for more information.

• The Value Ladder: Starting out, entrepreneurs want everything and they want it fast. It’s important to understand the steps to success and how to take them one at a time.

• Task Delegation: As we scale up our businesses, we must also start to offload responsibility in order to free up our time. Barry offers up a handy strategy for doing just that.

• Community is Essential: Jolene emphasizes the myriad benefits of having a community of like-minded individuals to turn to in tough times.

• Serving Others: Julie emphasizes the impact that high-level entrepreneurs can have on the world, and understanding the implications of shooting for the moon.

Key takeaways:

• Community is a cheat code. Having a support system means that you can move through the stages of success at a much quicker clip.

• We have to do the market research to make sure that people are actively asking for what we have to offer. Then we can focus on speaking the right language.

• We can’t fear our competition. Instead, we need to observe what they’re doing and see how we can do it better and with an injection of our own unique qualities.

• Fully utilize your mentor or coach. You need to work with someone who’s been there before to navigate the noise when your business starts to become bigger than you.

• Understand what you really want! If you truly want a million dollar business, then you can put the pieces in place to make that happen. But if you don’t actually want to go that big, don’t create a business you don’t actually want to run.

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Get access to this week's Dare To Launch Bonus by Texting: Bonus4 to 1-888-530-0282

Join your hosts Chris Saunders and Jeff Walker in welcoming Mel Abraham to the show this week! Mel is a renowned entrepreneur, speaker, author, and expert in the field of financial freedom. A recurring theme this season has been the reality that entrepreneurship, and really success in general, is hardly ever a straight line. And Mel’s story is yet another fascinating testament to that truth. In recounting his difficult journey from a working-class childhood to multi-millionaire entrepreneur, it seems like almost every major success was prelude to a period of difficulty. And instead of getting beaten down by these hard moments, he chose to pick himself up, learn from his mistakes, and push forward. Realizing he’d worked so hard he missed out on years of his son’s childhood was the first blow. Losing millions to a Ponzi scheme was the second. Discovering he had bladder cancer in 2019 was the third. But he was able to navigate all of the above and more because of his lifelong commitment to building what he calls the Money Machine. In today’s chat, Mel acts as financial guru and walks Jeff and Chris through how he built the money machine that has saved his life multiple times over. Even if you’re already a pro at money management, Mel’s story is a fascinating case study in self-awareness, proactive thinking, and the triumph of the human spirit. We highly recommend picking up a copy of Mel’s new book “Building Your Money Machine.”

Key topics discussed:

• Money and Freedom: Mel discusses the popular misconception that money will bring you freedom and happiness in life, and how that’s not always the case.

• The Value of Hardship: As has become a theme this season, Mel shares some important hardships and how they helped him become a better person.

• Financial Harmony: Another popular misconception is the idea of work-life balance. Mel reframes this concept as “financial harmony,” why it’s different, and how it works.

• Talking About Money: Many people are afraid to even discuss money and as Mel sees it, breaking down that barrier is the first step to financial liberation.

• Resisting Temptation: When revenue starts to come in, people tend to want to dramatically level up their lifestyles. Mel lays out the smart way to level up.

Key takeaways:

• Money is not the key to freedom. You can be rich and have no absolutely no control of your time or lifestyle.

• Your relationship with money is literally a relationship. If you become passive in that dynamic, the relationship will wither.

• You have to enjoy the journey to financial freedom or you won’t enjoy the end result. Rewarding yourself responsibly must be part of the process.

• We need to assign a job description to every dollar we make before we earn it. That means understanding exactly where your money is going to go at all times.

• We need to say “I will” instead of “I want.” Those declarations help you understand how all of your actions pull you closer towards achieving your goals.

Resources Referenced in the episode:

Mel’s book “Building Your Money Machine.”

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!