Dare to Launch

By: Jeff Walker
  • Summary

  • I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
    Copyright Internet Alchemy
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Episodes
  • The Strategy That Scaled My Launch 6x (Twice!!)
    Apr 22 2025

    How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?

    Well, I can tell you exactly how I did it. Including the really wild part…

    You see, right in the middle of that crazy run… I lost my business.

    Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no product.

    And yet… fast forward seven months later and I was wrapping up a $600K launch.

    I did it by pulling on one of the biggest levers in business. And in this week’s episode of Dare to Launch, Chris, Dan and I break down what made that kind of growth possible (and how you can tap into the same strategy).

    If you’re ready to grow – and grow fast – without burning out your email list… you’ll love this episode.

    - - -

    Join the PLF Partner Team https://www.productlaunchformula.com/affiliate

    Dare to Launch Free Bonuses found at: https://www.getyoulaunched.com

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode: DTL # 20 with Amy Small - https://youtu.be/8Xn4-uAlEZg

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    36 mins
  • The FIVE Reasons Customers Say “No!” DTL Clip
    Apr 15 2025

    Most people think objections are about the offer, but they’re not. Not really…

    They’re about fear. Or self-doubt. Sometimes, even shame.

    When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface…

    In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to handle them with empathy, not pressure.

    Spoiler alert – this episode contains ZERO high pressure closes.

    But you will discover powerful ways you can help your customers get unstuck, say “yes” to themselves, and find their best path forward, including:

    • The 5 universal objections that come up in every niche, every market, and every language

    • The surprising emotional layer hiding beneath the words “I can’t afford it”

    • A mental shift that turns objections into opportunities to serve (once you realize this you’ll never fear hearing the word “No”)

    • Why helping someone say no can actually lead to a yes

    • How your triggers and objections can help your customers (and your bottom line!)

    • The three word response that helps customers feel seen and heard – even when they say “No”

    … and more.

    Want me to personally guide you through building your next launch in just two days? http://www.getyoulaunched.com

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show more Show less
    10 mins
  • We’re Rethinking Live Events (Here’s Why) - DTL #45
    Apr 8 2025

    Over the past 20 years, I’ve probably hosted every kind of event you can imagine…

    From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.

    That’s not including all the hybrid events… livestreams… multiday Zoom marathons…

    But while I love the excitement and energy of those big productions… lately I’ve found myself drawn back to simpler, more intimate events.

    Just me, a few of my top team members, and 40-50 entrepreneurs.

    Events where I know everyone’s name and what their business is. Events where we can really dig in deep and I can watch a launch plan come together for someone in real time.

    In this week’s episode of Dare to Launch, Dan, Chris, and I talk about why I’m so excited about these small, high-touch events right now – and why they might just be the most powerful and (believe it or not) easiest ways of connecting with your true fans right now.

    We also get into:

    • The simple shift that can turn an in-person event from a pressure-filled gamble into a fulfilling, profitable experience

    • The state of live events in 2025 – we explore how the market has shifted… and what this means for you

    • A simple – and often overlooked – event model for connecting with your true fans (we’ll walk you through how I’m using this right now)

    • The problem with trying to create an intimate experience over Zoom (and what to do instead)

    • The magic of in-person coincidence – how a chance meeting in a hotel elevator led to me tripling my next launch

    And more…

    Want me to personally guide you through building your next launch in just two days? www.getyoulaunched.com

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show more Show less
    34 mins
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