In episode #13 of the Data Center Go-to-Market Podcast, you’ll learn key strategies for colocation data centers to find the right niches and avoid commoditization. In this informative podcast episode. Joshua Feinberg shares insights on assessing product/market fit, analyzing competitive positioning, generating qualified leads through content marketing, repositioning for the modern buyer's journey, and scaling revenue growth through customer success. Whether you work in sales, marketing, or management for a colocation provider, this episode provides valuable insights you can apply immediately.

#datacentergtm #dcsmi #colocation #datacenters #salesstrategy #contentmarketing #customersuccess #productmarketfit

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

2:56 Introducing 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization

5:12 Agenda (10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization)

6:34 Two Battlefronts: Company Size and Differentiation

12:07 Provide Managed Services, But Not as an MSP

17:52 Assess Your Product/Market Fit

22:28 Get In Front of Today’s Colocation Buyer’s Journey

26:52 Analyze Your Competitive Positioning

35:10 Take Stock of Your Content Assets (or Lack Thereof)

37:57Attract the Right Strangers

41:08 Generate More Highly-Qualified Leads

43:46 Accelerate More Opportunities

48:56 Scale Revenue Growth Across Both New and Existing Clients

50:34 Let Your Best Clients’ Data and Buyer Personas Dictate Niches

54:35 Q&A on 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization

1:10:26 Recap of 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization

In episode #12 of the Data Center Go-to-Market Podcast, featuring Kristian Meling, Chief Operation Officer of ASP Data Center in Norway, you’ll learn about careers in the data center industry. Plus, gain advice for breaking into the field, as well as networking strategies, from an experienced data center COO. The discussion also addresses technology trends in cooling and AI, sustainability best practices in Norway, and using frameworks like value proposition canvas for effective sales. This episode offers helpful guidance and perspectives that will benefit both newcomers and veterans in the data center space.

#datacentergtm #dcsmi #datacenters #sales #careeradvice #sustainability #AI

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:36 Introducing Kristian Meling, Chief Operation Officer of ASP Data Center

1:04 How Kristian Meling got started in the data center industry

2:21 ASP Data Center in Norway Kristian Meling (Chief Operation Office)

3:56 Advice for those new to the data center industry

7:38 Advice for highly experienced data center sales professionals

10:17 How new data center cooling requirements impact data center sales

11:24 Why data centers in Norway have world-class cooling expertise and advantages

13:24 Comparing data center air cooling vs. liquid cooling

15:56 Comparing data center cooling in Norway vs. U.S. (heat re-use and sustainability)

20:48 How AI impacts data center operations professionals' daily routines

24:56 Connect with Kristian Meling, Chief Operation Officer of ASP Data Center on LinkedIn

Episode #11 of the Data Center Go-to-Market podcast helps you gain a competitive edge in data center sales and marketing by learning proven strategies for the modern buyer's journey. Learn key insights for optimizing lead generation, accelerating sales cycles, engaging channel partners, reaching decision-makers, and identifying new opportunities. Host Joshua Feinberg discusses practical tips for understanding personas, segmenting audiences, and providing value at each stage. You'll walk away equipped to educate prospects, build trust, and guide customers through their research - giving your company a strategic presence from awareness to close.

#datacentergtm #dcsmi #Datacenter #Sales #Marketing #GoToMarket #BuyersJourney

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 3

3:12 Data center lead generation, business development, and marketing best practices

10:20 How carrier-neutral data centers can reduce long sales cycles

16:33 How to set reseller targets for data center enterprise analytics infrastructure

23:37 Getting to the decision maker for data center cooling and air quality

30:46 Go to market for telecom network services, including carriers, OEMs, tower companies, and integrators

33:51 Identifying new data center business opportunities for industrial integration