This week, we sit down with Pato Sapir, a Salesforce MVP and marketing aficionado, who shares his story in moving from website developer to Data Cloud expert in our latest conversation. Pato's leap from developer to project manager to Data Cloud admin exemplifies that the path to mastery is inspirational. His insights are a beacon for new admins navigating the Salesforce ecosystem, showcasing how a blend of emotional intelligence, communication, and technical skills can pave the way to success.

Pato's narrative is a captivating one, tracing his roots from working at a telecommunications company in Bueno Aires, Argentina to pioneering in the CRM and email marketing space. Through the fusion of ExactTarget and Salesforce, he reveals the profound opportunities that emerged in his career. It's a story that champions curiosity and inventive data use to create personalized customer journeys. For those looking to dive deeper into Data Cloud capabilities, Pato discusses the scarcity of written resources, the richness of video content available, and why a solid grasp of basic database design is critical for admins.

We wrap up with a forward-looking discussion on the evolving role of full-stack admins. In a world where Data Cloud and AI are becoming ever more entwined in our CRM strategies, Pato stresses the importance of emotional intelligence and the art of clear communication within our data-driven industries. His recommendations for continuous learning and staying abreast of industry shifts are not to be missed by anyone aiming to maximize their potential in the Salesforce arena. Join us for this treasure trove of insights, where Pato's shared experiences lay the groundwork for your own professional evolution.

Pato Sapir is the Founder and Sr. Solutions Consultant at Devs United, a Salesforce Partner specializing in providing digital marketing solutions powered by Salesforce. Pato started his career in software development more than 15 years ago in Buenos Aires, Argentina, and moved to Cleveland Ohio in 2009. His journey with Salesforce started in 2012 as a Technical Architect working with Exact Target (Now known as Salesforce Marketing Cloud Engagement) and in 2015 Pato decided to start his own business. Pato’s passion is to help his team and clients solve impossible challenges and to share his experience with the Marketing Cloud community.

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