this episode, Frank sits down with Andy Boettcher, the Chief Innovation Officer at DoubleTrack, for a candid conversation about embracing the power (and chaos!) of modern AI tools.

Together, they dive into how neurodiversity and "chaotic brains" are thriving in this new era, where ideas can be rapidly tested, refined, and built with the aid of tools like Claude code. From the practical realities of using AI for software development and troubleshooting (even in classic cars and household appliances) to the shifting landscape of business innovation, they discuss the opportunities and challenges facing individuals and companies alike.

You'll hear first-hand stories about building podcast production tools, leveraging AI agents as virtual team members, the importance of critical thinking in an age of instant information, and why data security and adaptability are more crucial than ever. Whether you're a technologist, business leader, or simply curious about what it means to innovate today, this episode promises insight, humor, and a healthy dose of chaos.

Let's get data driven.

• Andy's LinkedIn -https://www.linkedin.com/in/andyboettcher/
• ShowDog -https://www.showdog.studio/

00:00 What a Chief Innovation Officer does

06:18 The age of chaotic creativity

09:56 Using AI for planning discussions

11:31 Choosing the name Show Dog

15:22 Brainstorming and organizing ideas

18:43 Using tech for learning

20:47 Companies adopting AI strategies

25:10 Classic car ownership struggles

28:41 Taking time to rethink plans

31:34 Using AI to solve problems

37:25 Challenges in commercializing academic concepts

39:18 Adapting to evolving AI technology

43:36 AI tools and problem-solving in coding

45:23 Limitations of AI and data security

47:33 Data security and CRM setup

51:22 Challenging assumptions and blind spots

In this episode of Data Driven, Frank and Andy dive into the future of market intelligence with Dr. Jill Axline, co-founder and CEO of Mavera—a company building synthetic populations that simulate real human behaviour, cognition, and emotion. Forget Personas. We're talking real-time, AI-driven behavioural modeling that's more predictive than your horoscope and considerably more data-backed.

Dr. Axline shares how Mavera’s swarm of AI models situates these synthetic humans within real-world business contexts to forecast decisions, measure emotional resonance, and even test marketing messages before they go live. From governance and model drift to the surprising uses in financial services, political campaigns, and speechwriting—this is one of the most forward-looking conversations we’ve had yet.

If you've ever wanted a deeper understanding of how AI can augment decision-making—or just want to hear Frank admit asset managers love ice cream—this one’s for you.

1. Learn more about Mavera:https://mavera.io
2. Connect with Jill Axline on LinkedIn:https://linkedin.com/in/jillaxline
3. Morningstar:https://www.morningstar.com

00:00 - Introduction & AI Swarms Explained

03:30 - Forget Personas: Contextual AI Models

07:00 - Evidence vs Inference & AI Governance

10:20 - Simulation Scenarios & Model Drift

14:30 - Synthetic Audiences in Action

18:00 - Evidence Feedback Loops & Small Data Challenges

22:00 - Industry Applications & Use Cases

27:00 - Analyzing Speeches & Emotional Resonance

30:45 - Sentiment, Social Listening, and Real-Time News Reactions

34:00 - Adversarial Models & Strategic Pushback

38:00 - The Cartoon Bank Portal That Failed Spectacularly

41:00 - From Skeptic to CEO: Jill’s Journey

45:00 - Data Privacy, Compliance & Synthetic Ethics

48:00 - Reflections on Empathy, Engineers, and Selling Without Selling

If you enjoy Data Driven, leave us a review on Apple Podcasts or your favourite pod platform. It helps more people find the show—and fuels Frank’s Monster Energy habit.

In today’s show, BAILeY, your semi-sentient hostess with the mostest metadata, teams up with Frank La Vigne to welcome the ever-insightful Andrew Brust for a deep dive into the evolving Microsoft data ecosystem. From nostalgic tales of Windows history and scoring elusive Clippy swag at Ignite, to unraveling what makes Microsoft Fabric a game-changer for data integration, AI, and governance, this episode covers it all.

You’ll hear firsthand how Microsoft’s innovation goes far beyond the tech itself—focusing on seamless integration, unified billing, and organizational synergy. Andrew Brust sheds light on the journey from fragmented Azure services to the unified vision of Fabric, the rise of generative AI and “agentic” intelligence, and the increasingly important role of data sovereignty and governance in today’s regulatory landscape.

Whether you’re a data enthusiast, an AI tinkerer, or just in it for the nostalgia, grab your headphones and get ready for insights, laughs, and more acronyms than you can shake a dataset at. Stay curious and caffeinated—this episode has something for everyone!

00:00 Microsoft Expertise and Industry Analysis

03:18 "Big Data and Analytics Insights"

08:31 Power BI's Rise in Azure

12:26 "Unified Fabric-Based Data Platform"

14:01 "Fabric IQ Powers AI Integration"

17:24 "Achieving Synergy Against Odds"

23:32 "Unified Compute for Seamless Integration"

24:41 "Overwhelmed by AWS Complexity"

28:21 "Microsoft Research Powers Azure Fabric"

34:20 "Azure Foundry and Tools"

37:33 "Flexibility Beyond Major Cloud Providers"

41:33 Global Data Privacy Trends

45:13 "Governance for Agentic AI"

47:29 "Azure Stack and Local Clouds"

50:13 "Kubernetes: The Cloud Caveat"

53:40 "Let's Reconnect and Reminisce"