In this episode, Rahul talks to the Founder and CEO of Delineate, James Turner (aka JT), about the fascinating and quick rise through the ranks in his career so far.

After getting a degree in Engineering, JT’s career took turns through research and marketing insights roles for 20 years before he founded Delineate.

How did James get into marketing insights with his engineering background? Hear about his experiences in various agencies and companies, his client-side and agency-side roles, how his career accelerated as quickly as it did, the entrepreneurial journey that led to him founding his own company, and get some valuable advice, all on today’s episode of Data Stories: Leaders at Work.

Highlights

• “You don’t really know the pressures of being client-side until you’ve felt it.”
• “When there’s a natural point to make a decision, do so, and have confidence that you’ll gain new experiences elsewhere and be better off for it.”
• “Doing one thing well, and everyone agreeing that the one thing will do, is far more powerful than trying to do many things less well.”
• “Don’t be afraid of generalists.”
• “I’ve not been afraid of finding people that don't have very specific experience, and teaching them.”
• “One of the reasons for not changing is continuity.”
• “Don’t be afraid of change.”
• “If you don’t understand a little bit about all these different dialects, you might not progress as quickly, or you might be less favourable than someone else who’s got that varied background.”
• “Make sure you build connections with great people now - people that you can call upon in the future.”
• “It’s not unusual for a startup to redo its strategy on a regular basis.”
• “People are the most important part of these businesses.”

About - James Turner

James Turner (aka JT) is the Founder and CEO of Delineate, a research, and insights firm that works exclusively with marketing and communications teams.

For 20 years prior to founding Delineate, James held agency-side and client-side research and insight roles at companies including Black Swan Data, Edelman Berland, BT, FreshMinds, IRI, Populus, and ICM.

In 2018, JT co-founded Opinion.Life, an international market research firm.

Today, JT is an industry speaker and lectures in research techniques.

James’s Influential People

Gavin Patterson

 Relevant Links

Email:                     jt@denileate.agency

Website:              https://delineate.agency

Twitter:                 https://twitter.com/jamesturner247

LinkedIn:             https://uk.linkedin.com/in/jamesturner247

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