How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking?

In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott.

David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as tips on how to use hashtags to get as much coverage as possible. Listen to learn more about this effective PR strategy!

“In PR, it’s not about clip books. It’s about reaching our buyers.” - David Meerman Scott

Some topics discussed in this episode include:

• What is newsjacking?
• How to artfully put your ideas into hot topics
• Subjects to avoid at all costs when newsjacking
• How to add value to hashtag
• The right way to #hashtag
• Social media in the workplace
• Becoming an agent of change

Contact David:

• www.davidmeermanscott.com
• David’s Facebook
• David’s Instagram
• David’s Twittter
• David’s LinkdIn

More from David:

• Books
• Blogs

References and links mentioned:

• The New Rules of Sales and Service
• Snapchat
• Twitter
• LinkedIn

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Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!