• Decisions are Destiny

  • Oct 21 2020
  • Length: 2 hrs and 16 mins
  • Podcast

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Decisions are Destiny

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  • Summary

  • In today's corporate culture, the ability for brand leaders to step-up and make an executive decision is virtually non-existent. Consensus-culture means brands are more interested in protecting fragile egos than rewarding true innovation. We're all too timid to take accountability and put our jobs on the line to make a big bet on something we believe in, which is why brands are failing and careers are stalling. During his 20 year career at Red Bull, our guest Chris Mater–current CEO of Surfing Australia–is an example of someone who was willing to put his job on the line over and over again to achieve extraordinary outcomes–and along the way, he and his team changed the world of sport and sports marketing forever.

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