In this insightful conversation, George Coudounaris, Co-Host & Founder of The B2B Playbook, and Shubhra Sinha, VP-Marketing at Denave delve into the nuances of demand generation, debunking common misconceptions and sharing practical strategies. From understanding the key differences between demand generation, lead generation, and demand capture to navigating the challenges of ABM and leveraging the power of AI, this video offers invaluable insights for B2B marketers seeking to drive growth and achieve alignment between sales and marketing. Don't miss this opportunity to learn from industry experts and discover how to build a high-impact demand generation framework.

Key takeaways:

• The critical differences between demand generation, lead generation, and demand capture.
• Why focusing solely on lead generation might be holding you back.The 5 BE's Demand Gen Framework - a simple yet powerful approach to B2B marketing success.
• How to measure ABM success beyond just leads and form fills.
• The minimum Martech stack you need to launch effective demand gen campaigns. ️
• Scalable strategies for driving action across the entire sales funnel.
• How GenAI is revolutionizing demand generation efforts.
• Plus, a fun twist: What superpower would you choose to boost your marketing?

Stop guessing, start growing!

Listen now and discover the secrets to building a demand generation framework that delivers real results.

Bonus:
Get insights into The B2B Playbook's free 10-step guide to Sales and Marketing Alignment! Unlock Demand Generation Course here -- https://theb2bplaybook.com/demand-generation-course

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Join us for an insightful discussion on the dynamic fusion of AI and Account-Based Marketing (ABM) with industry leaders Shubhra Sinha, VP of Marketing at Denave, and Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform. In this video, we explore how AI is revolutionizing ABM strategies, driving personalized marketing campaigns, and delivering unprecedented results. Gain valuable insights from Shubhra and Arun on leveraging AI to optimize your ABM efforts and stay ahead in the competitive market.

Don't miss this opportunity to learn from the experts and enhance your marketing strategies!

Topics Covered:

• The integration of AI in ABM
• Benefits of AI-driven ABM strategies
• Real-world examples and case studies
• Future trends in AI and ABM

Speakers:

• Shubhra Sinha, VP of Marketing at Denave
• Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform

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#AI #ABM #DigitalMarketing #MarketingStrategies #Denave #Recotap

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Supercharge your demand gen & marketing! Join a brand new episode of "Signal to Sales" podcast featuring Srikrishna Swaminathan - Co-Founder and CEO of Factors.AI, and Shubhra Sinha, VP-Marketing, Denave. The podcast explores the future of B2B sales with data-driven storytelling & AI. Discover how to leverage account-based experiences and multi-touch attribution to optimize your funnel and boost sales. #demandgeneration

This podcast is for you if:
- You're a marketer and sales leader looking to boost your sales pipeline.
- You want to leverage data to craft compelling stories that resonate with your audience.
- You're curious about the future of AI-powered marketing and its impact on sales.

#marketingtrends #accountbasedmarketing #B2Bsales

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