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Destination Marketing Podcast

Destination Marketing Podcast

By: Brand Revolt
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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.497028 Economics Marketing Marketing & Sales Social Sciences Travel Writing & Commentary
Episodes
  • 438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar

    438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
    May 26 2026
    Jesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner video co-op program. Adam opens with a challenge to DMOs: if locals drive 50%+ of visitation through visiting friends and relatives, why aren't we treating them like a priority audience? Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    39 mins
  • 437: The PR Strategy Keeping Las Vegas on Top with Molly Castano

    437: The PR Strategy Keeping Las Vegas on Top with Molly Castano
    May 19 2026
    Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched tourism brand on top. Molly shares how her team navigated a brutal summer news cycle, the unexpected strategy that flipped traditional media training on its head, and why Vegas treats every announcement — from the Michelin Guide to the Super Bowl — as a chance to outdo itself. The conversation also explores the rise of earned media in the AI era, why trust is moving from institutions to individuals, and the one piece of advice every PR pro should hear: be "clearer, not louder." Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    45 mins
  • 436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson

    436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson
    May 12 2026
    The rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content lead Matt Henson to unpack why every podcast is really a "show" now, and how to structure episodes around five distinct interests instead of one long conversation. Matt also pulls back the curtain on Visit Myrtle Beach's new stakeholder series, Myrtle Moments: Faces and Places — including the "environmental audio" approach and why one episode now fuels weeks of social. Plus: AI in video production, the future of point-and-shoot, and Matt's move from Wrangell, Alaska to Utah. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    42 mins
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