Let's discuss the importance of strategic sustainability in maintaining the viability of your personal brand. Personalization, which involves creating a unique and tailored experience for each customer, is no longer a luxury but a necessity in highly competitive markets. Today’s customers expect a personalized experience when interacting with a brand, with 71% expecting it every time and 76% expressing frustration when they don’t get it, according to McKinsey. Meanwhile, the Royal Bank reports that 65% of business owners and aspiring entrepreneurs see ownership as the next logical step following a peak in their career, and 91% of them feel that business ownership offers a proactive way to strengthen their financial security and prepare for retirement. Isaac Mashman is the founder of Mashman Consulting Group, a consulting firm specializing in personal branding and individual reputation management. MCG is the evolution of his now-dissolved public relations firm, Mashman Ventures, and he has since worked with numerous authors, actors, business people, musicians, models, and other professionals to achieve results through their personal brands. Previously, Isaac hosted and launched multiple podcasts, including "Chase the Vision with Isaac Mashman," which ended in June 2022 after surpassing 100 episodes. He is currently in the process of launching a new show in 2024 that will combine the niches of business, celebrity, and entertainment. Isaac published his first book, "Personal Branding: A Manifesto on Fame and Influence," on November 1st, 2021, and is working on a second edition release expected in the Fall of 2024. In January 2022, he launched two new companies, Mashman Investments and Mashman Properties within one week of each other.

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