• Digital Ad Business Faces $600B Challenge from Google’s Cookie Change

  • Sep 17 2024
  • Length: 14 mins
  • Podcast

Digital Ad Business Faces $600B Challenge from Google’s Cookie Change

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  • Summary

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    While privacy advocates had celebrated Google’s cookie-crushing plan, advertisers railed against it, saying it would only give the search giant even more of an ad-vantage.

    supporting links

    1. First-party vs. third-party cookies: What's the difference? [TechTarget]

    2. Google Chrome [Wikipedia]

    3. If an app asks to track your activity [Apple Support]

    4. The End of The Third-Party Cookie | All You Need to Know [Cookie Information]

    5. What is digital advertising? A beginner’s guide [Amazon Ads]

    6. What Is Digital Advertising, And Why Is It So Important? [Rockcontent]

    7. Google gives up trying to eliminate cookies [AXIOS]


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