We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Etsy, and Stripe, and forecast how ads and trust will evolve inside AI.

• Zero‑click commerce and compressed purchase journeys
• OpenAI’s instant checkout and product cards with images
• Shopify, Etsy, and Stripe integrations for fast onboarding
• Merchant fees on the platform side, no user surcharge
• Google Shopping pressure and PLA shifts into AI summaries
• Real example of buying without using Google
• The rise of AI‑native SEO and answer equity
• Possible ads inside AI results and trust implications
• How to prepare feeds, content, and measurement

Thanks for watching

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buckets to the buyer journey and explain how to plan, produce, and optimise within ad limits.

• Andromeda’s move from targeting to content-led delivery
• The ten content buckets and why they matter
• How to plan a content locker across formats
• Balancing quick wins with complex productions
• Mapping ads to the messy path to purchase
• Using UGC, testimonials, and confidence ads
• When trend content fits the brand and when it doesn’t
• Turning objections into high-performing creatives
• Working around ad count limits and refreshing cadence
• Next steps on optimisation and measurement

Thanks for watching today. Really excited about these new Andromeda updates and hope that the information we're bringing is going to help you get better results with your Meta Ads campaigns.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

The AI revolution isn't playing out as expected. While tech headlines herald the transformative potential of artificial intelligence for business, a surprising reality is emerging: 95% of enterprise-level AI implementations have failed to deliver financial returns within six months, according to recent MIT research.

Meanwhile, small to medium enterprises are quietly succeeding where giants stumble. Between 30-40% of SMEs report achieving meaningful cost efficiencies from their AI investments. What explains this counterintuitive outcome? The answer lies in approach and execution. Large organizations typically pursue custom-built solutions requiring significant investment and organizational change, while smaller businesses leverage ready-made tools that solve specific problems immediately.

The most successful implementations aren't replacing creative functions but optimizing repetitive tasks—automating finance operations, streamlining data entry, and reducing time spent on menial work. This pattern suggests today's AI is best suited for process optimization rather than completely replacing specialized human roles. We've seen this reality check play out at major companies like Commonwealth Bank, where an AI call center implementation initially backfired, increasing call volumes and necessitating the rehiring of human staff.

Looking ahead, AI implementation is becoming increasingly accessible through platforms like N8N and Make.com, which create low-code environments where even non-technical users can build powerful automations. This democratization will likely accelerate adoption among smaller businesses that can quickly implement and iterate without massive investments. However, as businesses grow more dependent on these AI platforms, we should expect subscription costs to rise significantly—following the pattern of other essential business tools.

What repetitive processes in your business could benefit from AI automation today? The opportunity is clear: start small, focus on specific pain points, and leverage existing solutions rather than reinventing the wheel.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous