Digital Marketing Master

De: Whiteboard Geeks
  • Resumen

  • The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
    Copyright Whiteboard Geeks
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Episodios
  • "Connecting Academia and Community" with Elliot Talbert-Goldstein of UMBC
    Jul 17 2024
    In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Elliot Talbert-Goldstein, the Director of Digital Strategy at the Division of Professional Studies at UMBC. Elliot shares his unique insights into the digital marketing strategies employed by UMBC to connect with graduate students, working professionals, and community members. He discusses the importance of personalized communication, the challenges of modern recruitment, and the innovative programs that set UMBC apart. Tune in to learn how Elliot and his team are meeting students where they are and making complex educational processes more accessible.
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    15 m
  • "Innovating Data Loss Protection" with Aida Kamber of Code42
    Jul 10 2024
    In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Aida Kamber, current CMO and previous VP of Growth Marketing at Code42. Aida shares her expertise on protecting data from insiders, highlighting the importance of empathy and innovation in security marketing. She discusses the challenges of outdated technology, the significance of tech consolidation, and the strategies Code42 employs to build trust and community within the security industry. Tune in to learn valuable insights about the evolving landscape of digital security and effective growth marketing tactics.
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    11 m
  • "From On-Premise to Cloud" with Reza Kamran
    Jun 26 2024
    Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midmarket sector, the importance of understanding customer needs, and how Mitel was leveraging partnerships to drive growth. Whether you're interested in cloud communications, product marketing, or the future of business connectivity, this episode offers valuable perspectives from an industry leader.
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    40 m

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