Episodes

  • Google Ads Strategy for Small Business

    Google Ads Strategy for Small Business
    May 4 2021
    Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of their business. In this post, we outline the...
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    20 mins
  • Finding the Best Keywords for your Website

    Finding the Best Keywords for your Website
    Apr 13 2021
    Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term being used by other more established sites with the likelihood of the keyword...
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    24 mins
  • 4 Best Website Platforms

    4 Best Website Platforms
    Apr 6 2021
    Welcome to the third full length episode of Digital Skin. “What is the Best Website Platform?”.Today we’re talking about web site platforms, specifically WordPress Squarespace Wix or Shopify. Which of these platforms will suit you best? We’ve talked about why you might want a web site in Digital Skin Episode 2, so the next step is...
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    33 mins
  • How to Begin with SEO

    How to Begin with SEO
    Mar 22 2021
    Digital Skin Episode 2: How to Begin with SEO Today we’re going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you’re website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink and listen...
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    37 mins
  • How to Succeed in Digital Marketing

    How to Succeed in Digital Marketing
    Mar 7 2021
    Digital Skin Episode 1: How to Succeed in Digital Marketing Digital Marketing like so many things thrives on preparation. So here’s the first question. What are you selling and to who? Let me qualify that question. We’re all selling something, whether it’s for peer approval, financial gain, friendship or anything else. Marketing is just a...
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    8 mins