Rupert Hofmann is a foresight practitioner, observational draftsman, author, and initiator. As a Strategic Foresight Practitioner, Rupert works for Audi Business Innovation where he started the cross-industry platform, Foresight Academy.

He studied at Munich Academy of Fine Arts, Passau University, Columbia University in New York City and at Federal University of Juiz de Fora, Brazil. In his PhD, he developed the Trend Receiver concept, a novel qualitative method that combines insight and foresight research and contributes to vision finding, long-term decisions and brand and product development.

As an observational draftsman, Rupert’s interest in people and their environment, behavior and motives also drives his observational drawings of people, street situations, malls, stores, offices, beaches and bars.

As an author, Rupert also regularly contributes his insights on topics like visionary competence, customer foresight practice and focus territory, and research on science fiction and facts.

To know more about Rupert Hofmann, visit https://businessabc.net/wiki/rupert-hofmann

Rupert Hofmann Interview Questions

00:00 - 01:10 Introduction
01:11 - 02:21 Rupert’s background
02:22 - 03:42 Research and designing at Audi
03:43 - 04:32 How does Audi Business Innovation work?
04:33 - 06:31 What is Foresight Academy
06:32 - 08:21 Smart regulation, AI, climate change scenarios in EU
08:22 - 10:01 The essence of partnerships
10:01 - 11:14 Essence of tech revolution
11:15 - 11:31 Closure

About Foresight Academy

The Foresight Academy is a platform where companies from different industries explore how customers want to live in ten years and create shared visions of desirable future everyday life. This platform was started by Audi / Audi Business Innovation GmbH and it is realized by Foresight Academy GmbH.

To know more about Foresight Academy, visit https://businessabc.net/wiki/foresight-academy


Useful Links and Resources

https://www.foresightacademy.com/
https://www.linkedin.com/in/rupert-hofmann-75979928/?originalSubdomain=de
https://www.ruperthofmann.com/rupert
https://www.linkedin.com/company/foresightacademy/

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Kevin Farrar has over 36 years of experience at IBM acting as a trusted advisor on technology, innovation, and adoption in the sports industry. He provides input to strategic planning discussions to influence the client & IBM technology roadmap & plans.

As a member of IBM’s Global Sports & Entertainment Partnerships team, Kevin provides UK leadership on contractual negotiations and has overall responsibility for the UK programme governance & budget.

Kevin is IBM’s “face” of Wimbledon and has extensively featured in media coverage worldwide across TV, radio, online & print media, including BBC National News, BBC News Live: World Business Report, BBC Sport, BBC R5 Live, BBC R4: The World Tonight, BBC Arabic, BBC Click, BBC Tech Tent, World Service Radio, ITV National News, Japanese TV, Canadian TV, CNN, Fox News, Bloomberg and numerous other global MSM outlets.

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About Wimbledon IBM Partnership

Wimbledon works closely with IBM to provide fans with AI-generated insights and world-class digital experiences. As the Official Technology Partner of The Championships for the past 33-years, IBM has developed solutions to modernise and streamline workloads, and delivered innovative digital experiences to engage sports fans around the world through IBM iX, the experience design arm of IBM Consulting.

IBM Consulting leverages hybrid cloud and enterprise-grade AI to co-create an open and flexible platform of innovation for Wimbledon. This platform transforms over 2.7 million data points into actionable insights, automates critical business processes, and secures the tournament's digital operations, ensuring a seamless and engaging fan experience.

About ‘Catch Me Up’ feature
The new 'Catch Me Up' feature displays pre- and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players. Pre-match content will include analysis of recent performance and likelihood to win predictions, and post-match it will include key statistics and highlights. The feature will also create longer-form daily summaries of play.

'Catch Me Up' was built using IBM's Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on the Wimbledon editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content to both new and existing tennis fans globally, as well as provide fans access to timelier, curated coverage across ladies' and gentlemen's singles matches which are often happening simultaneously.

Useful links and resources

https://dinisguarda.medium.com/ibm-genai-catch-me-up-and-wimbledon-case-study-how-is-ai-being-used-in-sports-and-tennis-fa7568bbc35d
https://businessabc.net/wiki/kevin-farrar
https://www.linkedin.com/posts/kevinfarraribm_ibm-technology-at-the-2023-masters-activity-7047461943867006977-i52o/
https://www.youtube.com/watch?v=t7oOxw3v_0c
https://www.wimbledon.com/en_GB/news/articles/2024-06-17/wimbledon_and_ibm_launch_catch_me_up.html

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Boris is the Senior Innovation Manager and Technology Strategist in the CTO Office at Siemens. Based in Nuremberg, Germany Boris responsibilities include innovation management, the development of technology strategies and roadmaps, and technology scouting. His areas of expertise encompass startups, quantum computing, industrial AI, scaling artificial intelligence, ecosystems, and the data economy.

Boris has contributed to several publications, including white papers and reports on topics such as service integration and management, fabric-based computing, and the concept of Liquid IT.

At ‘AI With Purpose Summit 2024’ event by Siemens in Germany, Boris is a panelist on “Challenges and Opportunities of AI Governance.”

For more information about Boris Scharinger, visit https://businessabc.net/wiki/boris-scharinger

About AI With Purpose Summit 2024

The AI For Purpose Summit 2024, organised by Siemens, took place on June 10th and 11th at the House of Communication in Munich, Germany. The event, powered by the Siemens AI Lab, aims to bring together leading experts, industry leaders, and policymakers to discuss the pressing challenges and promising opportunities of integrating AI into various industrial sectors.

The AI For Purpose Summit 2024 emphasises the importance of developing AI solutions that not only drive efficiency and innovation but also adhere to ethical standards and regulatory requirements.

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