• Direct Booking Success Podcast

  • By: Jenn Boyles
  • Podcast
Direct Booking Success Podcast  By  cover art

Direct Booking Success Podcast

By: Jenn Boyles
  • Summary

  • Hi! I’m Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you! Whether you are an Airbnb host, short-term rental property manager, owner or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with property managers and owners to talk about what they are doing to achieve their own direct booking success. For more, see: directbookingsuccess.com
    Copyright 2024 Jenn Boyles
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Episodes
  • Developing Guest Trust for Direct Bookings: A UK Host's Perspective with James Varley
    May 27 2024

    Does this sound familiar? You're struggling to make the switch from long-term to short-term rentals, and you've been told to rely solely on OTAs for bookings. But the pain of high commission fees and lack of control over your business has left you feeling frustrated and stuck. It's time to break free from the OTA dependency and take back control of your booking success. Let's explore how you can maximize direct bookings and increase guest trust for your vacation rentals.

    I think education has never been more important in the short term rental world. We've got so many things across the world that we're dealing with, including regulation, including legislation that different countries are bringing in different tax changes, we've got new companies entering the space all the time, we've got different booking trends, so many different things that people need to be aware of. - James Varley


    My special guest for this episode is James Varley.


    James Varley, the founder of the Holiday Cottage Handbook, who has a rich background in property investment and a successful transition from long-term rentals to managing holiday lets in the UK. James's journey is a testament to his expertise in navigating the nuances of the short-term rental industry and building direct booking success. With a strong emphasis on sustainable business practices and a genuine passion for sharing knowledge, James has become a trusted voice in the industry. Through his various platforms, including a free downloadable ebook, an engaging blog, and a weekly podcast featuring industry experts, James is dedicated to providing valuable insights and support for property owners looking to maximize their direct bookings. His commitment to empowering others in the short-term rental space makes him a valuable ally for those seeking to thrive in the industry.


    In this episode, you will be able to:

    • Discover the secrets to starting a successful short term rental business.
    • Learn how to smoothly transition from long term to short term rentals and maximize your profits.
    • Uncover the benefits of holiday lets in the UK and how they can elevate your rental income.
    • Master the art of building trust and securing more direct bookings for your vacation rentals.
    • Navigate the complex world of short term rental regulations in the UK with confidence.


    Connect with James and Holiday Cottage Handbook

    Website: https://www.holidaycottagehandbook.com/

    Facebook: https://www.facebook.com/holidaycottagehandbook/

    Instagram: https://www.instagram.com/hchandbook/


    The key moments in this episode are:

    00:00:30 - Getting into the Short Term Rentals World

    00:05:43 - Building Relationships with Neighbors

    00:08:37 - Core Mission of Holiday Cottage Handbook

    00:10:46 - Importance of Education in Short Term Rentals

    00:12:01 - A to Z Resource and Podcast Series

    00:13:34 - Booking Trends and Content Development

    00:14:48 - Defining the Industry

    00:17:10 - Vacation Rentals vs. Short Term Rentals

    00:18:40 - Common Pitfalls and Education

    00:24:03 - Involvement in Regulation

    00:27:47 - Importance of Booking Direct

    00:28:07 - Convincing Guests to Book Direct

    00:28:29 - Trust and Convenience in Booking

    00:28:52 - Time and Effort in Direct Booking

    00:29:23 - Connecting with James and Holiday Cottage Handbook


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

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    31 mins
  • How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton
    May 20 2024

    If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.

    You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton


    In this episode, you will be able to:

    • Mastering the Art of Transitioning to Short-Term Rentals in Ontario.
    • Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.
    • Unveiling Proven Strategies for Increasing Direct Bookings.
    • Navigating the Impact of Regulations on Short-Term Rentals.
    • Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.


    My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.


    Connect with Brianne:

    https://www.instagram.com/junctionhousepm/

    https://www.instagram.com/junctionhousegetaways/

    Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie


    The key moments in this episode are:

    00:00:00 - Introduction and Background

    00:02:36 - Portfolio Expansion

    00:08:45 - Operational Challenges

    00:10:02 - Marketing Strategies

    00:11:42 - Amenities and Guest Experiences

    00:13:54 - Pros and Cons of Urban Market

    00:14:57 - Rural Market Unique Opportunities

    00:16:15 - Regulatory Concerns and Industry Impact

    00:19:13 - Local Community Engagement

    00:21:30 - Direct Booking Success and Freedom


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

    Show notes are available at: https://directbookingsuccess.com/podcast/

    Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

    Join Jenn’s free Facebook group – the Marketing Hub:

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    24 mins
  • From Corporate to Cash Flow Queen: How I Built a Midterm Rental Empire with Vivian Yip
    May 13 2024

    Discover the shocking truth behind the explosive growth of midterm rentals! One entrepreneur's journey from escaping the corporate world to building a thriving business that's recession-proof. Learn the unexpected strategy that transformed a six-figure job into financial freedom and sustainable success. Find out how this laid-back, casual approach to hospitality could be the game-changer you've been searching for. Get ready to dive into the surprising world of midterm rentals and unlock the secrets to building a business that stands the test of time. Stay tuned for the eye-opening revelations ahead!

    It's important for you to have a well rounded business, be well connected. And I hate to say it so cliche, but your network is your net worth. - Vivian Yip


    In this episode, you will be able to:

    • Discover the Key Strategies for Transitioning from Short-Term to Midterm Rentals and Maximize Your Property's Revenue Potential.
    • Uncover the Hidden Benefits of Investing in Midterm Rentals and Create a More Sustainable Income Stream for Your Property.
    • Learn Proven Strategies for Successful Direct Bookings in Rentals and Take Control of Your Property's Occupancy.
    • Navigate the Complex World of Regulations in Short-Term and Midterm Rentals to Ensure Compliance and Peace of Mind.
    • Implement Expert Furnishing Tips for Midterm Rental Properties to Attract Long-Term Guests and Enhance Property Value.


    My very special guest this episode is Vivian Yip. Vivian is the founder of Hestia by Corporate Rentals USA, boasts an extensive corporate background, including a significant tenure at Apple, where she played a pivotal role in the launch of the iPhone twelve during the challenging times of the pandemic. Leveraging her expertise, Vivian has successfully transitioned into real estate investing, amassing a notable portfolio of nine properties in Austin, Texas. Her accidental foray into midterm rentals, prompted by the need to secure her revenue stream during the pandemic, has equipped her with invaluable insights into the nuances of this emerging trend. With a focus on furnishing tips, successful direct booking strategies, and adeptly navigating rental regulations, Vivian's expertise offers property owners a comprehensive guide to diversifying their revenue streams and embracing the opportunities presented by midterm rentals.


    Connect with Vivian:

    Instagram: https://www.instagram.com/vivianyip_official/

    Tiktok: https://www.tiktok.com/@vivianyipofficial


    The key moments in this episode are:

    00:00:00 - Introduction and Background

    00:03:47 - Exploring Midterm Rentals

    00:09:17 - Unique Needs of Midterm Rental Guests

    00:10:39 - Lead Generation for Midterm Rentals

    00:13:28 - Community and Neighbors

    00:14:21 - Challenges with Neighbors and Guests

    00:15:22 - Advantages of Midterm Rentals

    00:16:31 - Getting Started with Midterm Rentals

    00:19:36 - The Hestia Brand and Future Trends

    00:25:12 - Direct Booking Success and Business Stability

    00:28:56 - Diversification is Key

    00:29:13 - Gratitude and Links

    00:29:29 - The Power of Midterm Rentals

    00:29:52 - Inspiring Success Story

    00:30:18 - Closing Remarks


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

    Show notes are available at:

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    31 mins

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