• Direct Mail: The Timeless Marketing Channel

  • Jun 4 2024
  • Length: 34 mins
  • Podcast

Direct Mail: The Timeless Marketing Channel By cover art

Direct Mail: The Timeless Marketing Channel

Listen for free

View show details

  • Summary

  • Direct Mail gets a bad rap: it's called "snail mail," junk mail, and so on. However, it's a federal crime to defraud someone through the U.S. Mail, so there's that: it's still a medium that you can trust. And, if nonprofits execute this approach well for fundraising purposes, the feel of it, the targeted messaging, the sleek look---it can all be quite compelling on the way from the mailbox to the house! Learn from top Direct Mail expert Phil Goodhart on how to take an old medium and make it feel new again---as part of a robust multi-channel marketing campaign.

    Show more Show less
activate_primeday_promo_in_buybox_DT
Management Economics
Show more Show less

What listeners say about Direct Mail: The Timeless Marketing Channel

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available