Direct to a Billion Consumers

By: Arjun Vaidya
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  • Summary

  • India is booming with opportunity, yet building a consumer brand here is a Herculean task. With a market of a billion plus consumers, one of the world's fastest growing economies it is also the most difficult to navigate. Join Arjun Vaidya (CEO, Dr. Vaidya’s, Forbes 30 U 30) as he takes you through the world of Fast Moving Consumer Goods (FMCGs), with some of the best minds from the ecosystem. This podcast features real world insights from founders of disruptive brands like Epigamia, Wow, Sleepy Owl and the Moms Co, who have made great strides in this sector. They'll talk about everything from building a brand from the ground up, convincing the first set of consumers, launching new products, mastering distribution and much more... Tune in and gear up to see how you can go Direct to a Billion Consumers. This podcast was produced by manicpod, #podcastingforall
    © 2024 Direct to a Billion Consumers
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Economics Leadership
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Episodes
  • Episode 20: Arman Sood, Co-Founder, Sleepy Owl

    Episode 20: Arman Sood, Co-Founder, Sleepy Owl
    Nov 26 2021
    “I’ll upskill myself to learn to do it and, that’s the reason that Sleepy Owl is the brand it is tod...
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    30 mins
  • Episode 19: Shankar Prasad, Founder, Pureplay Lifescienes

    Episode 19: Shankar Prasad, Founder, Pureplay Lifescienes
    Oct 21 2021
    “I joke with my team that I think more as a woman consumer than a male – that’s my instinct ”. In th...
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    23 mins
  • Episode 18: Viraj Bahl, Founder, Veeba

    Episode 18: Viraj Bahl, Founder, Veeba
    Oct 7 2021
    “After one big failure (in QSR)… we sold our house - that was where the capital to start Veeba came ...
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    37 mins

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