Do you often explain to someone what you do as a life coach and get back a blank or confused look (one that screams “I don’t really understand what you mean, but okay”)? Many, many times I’ve worked with life coaches who communicated to potential clients in ways that no one actually understood what they did. They cloaked themselves and their business in “coach speak.”

That’s not a place you really want to be. Instead, you’ve got to keep it simple and get very clear in how you talk about your business to others and especially potential ideal clients. So in this episode, I want to tackle this on a deeper level and discuss how you articulate what you do and how you help people solve their problem.

2:09 - How ditching the coach speak worked out for one of Janet’s clients

5:14 - An important key for clearly articulating what you do for clients (with a shout out to episode 58)

8:04 - Janet reads one of her client’s statements as an example of clear vs. coach speak communication

10:08 - Why ditching the coach speak is much more effective

12:04 - Another example from Janet’s client Kemba (who also appeared on episode 56)

15:08 - Wrapping up with Janet’s best advice to help you start ditching the coach speak

Do you fear showing up on social media or hesitant about putting yourself out there to potential clients and want to understand why? Maybe you’ve even tried articulating what you do, trying to motivate and inspire people along the way, and all you hear back is crickets.

When it comes to visibility as a woman of color and black life coach, so much goes on underneath the surface that hasn’t really been addressed. So I’ve put together a free visibility training for you. In it, you’ll discover five key areas that reveal why you feel stuck and why this keeps happening to you. Get access here!

Free Visibility Training

9-5 to Freedom

Episode 58: 2 Powerful Ways to Identify Your Ideal Coaching Client

Episode 56: The Transformation of Kemba Samuel From Invisible to Successful Coach

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