In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey.

Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today!

Connect with me directly:

✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf

📊- My Reporting (leads): https://www.dropbox.com/scl/fi/mzht70fan1yiubk749b21/Leads-View-1.png?rlkey=i66vg713mgx66judayfbjgh5i&dl=0 📈- My Report (views): https://www.dropbox.com/scl/fi/m3c802riwl4cw2ns91ty1/Views-2.png?rlkey=82e570jikbcbba4nzuatgkre0&dl=0

🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠

🌐- Website: https://dealertalk.io/

📱- Cell phone: 702.526.0900

📱⁠⁠DealerTalk Partner Program⁠⁠

In partnership with:

• ⁠⁠Frikintech⁠⁠

• 
  

• ⁠⁠Foureyes.io Free Trial⁠⁠

• 
  

• ⁠⁠Covideo⁠⁠

• 
  

• ⁠⁠RunMyLease Lead Generation⁠

• 
  

• ⁠⁠Simple Recon - DealerTalk⁠

Highlights:

00:00 Introduction. 01:26 Our industry prioritizes leads. 04.21 How many vendor portals do dealerships use daily? 5:55 Dealerships should prioritize hiring someone to filter information effectively. 7:30 Is Clarivoy effective? 11:06 My attribution strategy.

Subscribe to our YouTube channel: ⁠⁠⁠@dealertalk⁠⁠⁠

Follow us on Apple Podcasts: ⁠⁠⁠Dealer Talk Podcast⁠⁠⁠

Please send us a voice message on Spotify: ⁠⁠⁠Dealer Talk Voice Messages⁠⁠

Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.