• Does Target Really Know I'm Pregnant?

  • Mar 14 2024
  • Length: 1 hr and 1 min
  • Podcast

Does Target Really Know I'm Pregnant? By cover art

Does Target Really Know I'm Pregnant?

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  • Summary

  • Where does predictive analysis go from helpful to creepy? How can a company leverage data science without risking their reputation? Back in 2012, the New York Times put out the article "How Companies Learn Your Secrets" by Charles Duhigg, which examined Target's use of predictive analysis and customers' reactions to it. In the article, the author claims that Target, by analyzing customers' habits at their stores, was able to predict a woman's pregnancy before she was. In this episode, David examines the reputation and potential regulatory risks businesses face when using predictive analysis and gets into the ethics of using customers' data to improve marketing techniques. What is the value proposition for predictive analysis? How can companies better articulate their goals in a mutually beneficial way?


    Contact David Loshin: ⁠LinkedIn⁠

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    ⁠knowledge-integrity.com⁠

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