Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

De: Rebecca West Interior Design Marketing Strategist & Client Communication​ ​Coach
  • Resumen

  • Looking for real-talk wisdom that'll help you exceed your interior design clients' expectations without losing your mind, sacrificing your soul, or becoming "the help?"

    Welcome to "Stuff Interior Designers Need To Know" – the podcast serving up perfect pours of business and industry advice for residential interior designers who want to help their clients get seriously happy at home.

    No topic's off-limits. Episodes like "Punch-Them-In-The-Face List: Calming Client Rage" are here to help you tackle the common challenges of running an interior design business.

    Episodes like "Unhinged: What You Need To Know About Custom Cabinets" make sure you know what you need to know to work with contractors and subs - like a pro!

    And episodes like "How to Create an Interior Design Website: A Roadmap That Leads Your Clients to a YES!" help set you up for success with every new design-curious new client click!

    Ready for some practical industry advice? Put down that paint fan and let’s dive in for some no-nonsense, totally actionable advice that'll help your design biz thrive and keep your sanity intact.

    --

    Hosted by business coach Rebecca West, an interior designer with nearly two decades of experience running her residential interior design firm Seriously Happy Homes. She’s obsessed with costume parties, cat videos, and - oh yah - raising the standards for professional interior design services.

    © 2024 Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers
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Episodios
  • This Interior Designer Isn't Afraid of AI, and Here's Why
    Jun 7 2024

    Hey interior designers! We’re living in an exciting era, watching AI technology unfold before our eyes. Of course, just like when the printing press, the telephone, or even TV emerged, people are scared AI is going end life as we know it. Are they right? Is AI going to take our interior design jobs?

    🔍 In this episode, we explore:

    • Why AI isn't as threatening to interior designers as it seems.
    • The current limitations of AI in design, from wonky fingers to impractical build concepts.
    • The irreplaceable human elements of interior design: creativity, client communication, and problem-solving.
    • How to leverage AI as a tool to enhance, not replace, your design process.
    • Practical tips on using AI efficiently while mastering the human touch in your projects.

    From creative idea generation to managing client expectations and navigating project hurdles, this episode covers why AI can't replicate the nuanced, empathetic role of an interior designer. Learn how to ride the wave of AI innovation without fear and use it to your advantage.

    ---

    Looking for my Interior Design Business Coaching & Courses? 💪
    👉 seriouslyhappy.com

    Wanna be Interior Design & Expat Insta-Friends?! 😊
    👉 @beseriouslyhappy

    Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
    👉 Bonjhola podcast

    And here's where to find my Book on Interior Design Psychology 📚
    👉 Happy Starts at Home

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    14 m
  • How to Create an Interior Design Website: A Roadmap That Leads Your Clients to a YES!
    Apr 9 2024

    In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover:

    1. Function First: Prioritize functionality over aesthetics when designing your website, just as you would when designing a room. Ensure clarity in communication to effectively convey your message to potential clients.
    2. Crafting a Compelling Promise: Your homepage should feature a "sigh of relief" promise that stops visitors in their tracks and assures them they've found the designer they're looking for. This promise should go beyond aesthetics and highlight how you'll deliver results that align with your clients' desires and needs.
    3. Guide Visitors Through a Clear Journey: Lead visitors through a logical sequence of pages, starting with the homepage, then the portfolio, services, about page, and finally, the contact page. Each step should reinforce your value proposition and build trust, ultimately leading to conversion.
    4. Avoid Overwhelming with Calls to Action: Resist the temptation to inundate visitors with too many calls to action or prompt them to contact you too quickly. Instead, gradually introduce them to your services and allow them to explore your portfolio before inviting them to inquire about your offerings.
    5. Align Messaging with Brand Identity: Ensure that your website's messaging reflects your brand identity, values, and unique selling points. Consistency in messaging across all platforms, including social media and SEO efforts, reinforces your brand and attracts your ideal clientele.

    Tune in to unravel the complexities of website design and distill it into a clear, actionable roadmap!

    ---

    Looking for my Interior Design Business Coaching & Courses? 💪
    👉 seriouslyhappy.com

    Wanna be Interior Design & Expat Insta-Friends?! 😊
    👉 @beseriouslyhappy

    Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
    👉 Bonjhola podcast

    And here's where to find my Book on Interior Design Psychology 📚
    👉 Happy Starts at Home

    Más Menos
    17 m
  • Ring, Ping, or Email? Mastering Communication in Interior Design Projects
    Mar 26 2024

    In this episode of "Stuff Interior Designers Need to Know" we ask the crucial interior design communication question: Should you call, text, or email your client? Want to level up your skills in the art of effective communication in residential interior design projects?

    • Discover why choosing the right communication method can be the difference between project success and failure. It affects everything, from managing client expectations to empowering confident design decisions.
    • Learn when to use which communication method - text, email, and phone. Whether it's conveying timely updates, discussing design details, or calming a client's freak-out moment, there *is* a better communication method for each situation.
    • Get quick tips on crafting concise emails, maintaining a professional tone, and using phone calls (I know... 🙄) to diffuse tense situations. Plus, learn essential techniques for documenting important conversations and decisions to keep your projects on track.

    It's another let's-keep-this-quick episode packed with practical tips and strategies to improve your communication approach and set yourself, and your interior design project, up for success. Enjoy!

    ---

    Looking for my Interior Design Business Coaching & Courses? 💪
    👉 seriouslyhappy.com

    Wanna be Interior Design & Expat Insta-Friends?! 😊
    👉 @beseriouslyhappy

    Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
    👉 Bonjhola podcast

    And here's where to find my Book on Interior Design Psychology 📚
    👉 Happy Starts at Home

    Más Menos
    11 m

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