Episodios

  • How Broad Content Builds Local Influence: Real Estate, Airbnb & the Rise of ChatGPT - EP. 183
    May 23 2025
    Broad content is the new gateway to local real estate dominance, and it’s reshaping how agents and creators build influence. In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-local impact offline.

    Key Topics Covered:
    • ChatGPT’s explosive growth and SEO power
    • Why niching down on YouTube still starts with broad awareness
    • Airbnb strategy: creating local media for rental traffic
    • Real estate branding through micro-content and community building
    • How agents can become local “influencers” without selling out
    • Turning content into concierge-level experiences for short-term guests
    • A fresh look at adaptation vs. stagnation in social media marketing

    Real estate agents, Airbnb hosts, and creators. This episode is your blueprint to build local authority through strategic content, not more noise.

    Want to grow your reach and stand out in your market? Listen to the full Social Genius Podcast episode now.

    Subscribe to the channel for more real estate, content, and marketing strategy episodes. Don’t forget to leave a review and share it with someone who needs to hear this.
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    23 m
  • How We’re Using YouTube and Short-Term Rentals to Build a Real Estate Brand Without a License - EP. 182
    May 16 2025
    Stop Prospecting, Start Marketing! Real Estate Insights Inside. Tristan Ahumada and Jeff Pfitzer on the Social Genius Podcast, brought to you by Drunk on Social, deliver a powerful message on the necessity of proactive marketing in real estate. They break down where to begin with your strategy and discuss the mindset shift needed to truly succeed.

    Plus, hear about Tristan's concrete plans for leveraging YouTube to showcase Lake of the Ozarks real estate and vacation rentals, providing a real-world example of marketing in action!
    • Learn actionable first steps to build a strong social media marketing foundation for your business.
    • Understand why relying solely on prospecting can limit your growth in the real estate industry.
    • Gain valuable perspective on the long-term impact of consistent and effective marketing.
    • Discover the practical application of these principles through the hosts' own YouTube strategy for the Lake of the Ozarks market.

    Don't miss out on more practical marketing advice and subscribe for future episodes!
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    26 m
  • From Dancing to Dominating: How Real Estate Pros Can Evolve on Social Media - EP. 181
    May 1 2025

    In this episode of the Social Genius Podcast, Tristan Ahumada and Jeff Pfitzer break down what it really takes to evolve as a real estate pro on social media and why just following trends isn't enough anymore.

    If you're ready to build a bold brand, stay consistent, and grow your audience with content that connects, this one's for you.

    Inside this episode:

    • The secret to staying relevant as platforms evolve
    • How humor, authenticity, and storytelling win attention
    • Real examples of agents gaining massive traction
    • Why consistency beats chasing algorithms
    • How to stop playing it safe and start innovating

    Listen now to the Social Genius Podcast

    Subscribe for more real talk on real estate + social media

    Leave a review and let us know what stood out to you

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    29 m
  • Zillow, Compass, and NAR: What Real Estate Professionals Need to Know About CCP and the Future of Listings - EP. 180
    Apr 24 2025
    Zillow, Compass, and NAR are shaking up the real estate world. Are you ready for what’s next? This episode breaks down what agents must know. In this timely and thought-provoking episode of Social Genius Coaching, Tristan Ahumada teams up with Jeff Pfitzer to tackle the hottest real estate issues of 2025. From the rising influence of Zillow and Compass to the controversial Clear Cooperation Policy (CCP), no topic is off-limits. Here’s what to expect:
    • A deep dive into the Clear Cooperation Policy (CCP): what it is, how it started, and why it’s making waves.
    • Insight into Zillow’s dominance and Compass’s growth, and how they're changing the listing game.
    • The legal and ethical storm around restricted listing exposure and delayed marketing.
    • Why the Department of Justice is now paying attention to how homes are marketed.
    • Tips on how real estate agents can win in niche markets and stand out against big platforms.
    • Predictions on the future of MLS and NAR policies, and how they might impact your business next year.
    This isn’t just an industry update. It’s a masterclass in strategy, survival, and standing strong in a fast-evolving market. Stay informed. Stay competitive. Stay ahead. Subscribe to Social Genius Coaching for more expert-led episodes, and don’t forget to leave a review if you found this episode helpful.
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    24 m
  • Turning Fake News Into Content Gold: A Strategy for Authority & Engagement - EP. 179
    Apr 10 2025
    Unlock the power of social media for real estate success with this episode of Your Daily Real Estate Podcast. Dive into the world of Social Genius Coaching and discover actionable strategies to enhance your online presence, boost client engagement, and grow your business. Main Topics:
    • Social media strategies for real estate professionals
    • Effective engagement techniques for online success
    • How to leverage digital platforms for lead generation
    • Real-life examples from successful coaching
    Whether you're a new agent or an experienced professional, this episode offers insights and tips to elevate your social media game and boost your real estate career. Subscribe, leave a review, and visit our website for more resources and coaching opportunities!
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    18 m
  • Mastering the Content Grind: Discipline, Mindset, and Showing Up Daily - EP. 178
    Apr 4 2025
    Social media isn’t the problem. It's inconsistency . Learn how top creators build daily habits that fuel real estate success without burnout.
    • Guest Jeff Pfitzer reveals his bulletproof content system
    • Tristan Ahumada shares tips for planning smarter, not harder
    • Discover why most agents fail at social—and how to fix it
    • Get tactical routines for short-form video and daily execution
    • Master content calendars, storytelling, and long-form growth
    This episode of Social Genius Podcast is a must for agents, brokers, and marketers ready to stop winging it and start winning with consistent content. Follow the Social Genius Podcast for real strategies that get results. Leave a review and share with your network for tools, downloads, and upcoming coaching sessions.
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    23 m
  • The Power of Pattern Interrupt: How to Stand Out in Marketing - EP. 177
    Mar 20 2025
    Tired of the same old content that gets ignored? The key to standing out is pattern interrupt. Let us tackle breaking expectations to grab attention. In this episode, learn how real estate agents and business owners can break free from cookie-cutter marketing, disrupt the norm, and create content that gets engagement. What’s Inside:
    • Why copying others kills your reach
    • The psychology behind pattern interrupts
    • Real-world examples of marketing that works
    • Overcoming fear and taking risks in content creation
    Want to grow your brand and attract real leads? Listen now and start applying these strategies today.
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    21 m
  • How AI is Revolutionizing Social Media: Grok, AI Labels & Live Video Trends - EP. 176
    Mar 6 2025
    The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online. Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how social media platforms like X, Meta, and TikTok are integrating AI into their systems. With platforms now requiring AI disclosures, the conversation highlights the impact on influencers, businesses, and content creators who rely on authentic engagement. Key Topics Covered: -Why platforms like Meta and TikTok are enforcing AI labeling -The role of Grok in AI-driven content creation and how it compares to ChatGPT -The risks of fake engagement and AI-generated interactions -How AI is influencing real estate marketing, social media growth, and personal branding -The future of AI-powered tools in digital marketing Understanding these changes is key for staying ahead in real estate, business, and content creation. AI isn’t replacing human connection—it’s just changing how people build it.
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    21 m