• E002 - The Game

  • Jul 9 2024
  • Length: 30 mins
  • Podcast

E002 - The Game

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  • Summary

  • Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.

    Additionally, we discuss:

    • What mindset to bring to the game
    • Our super-lever: approval rate
    • Notes for performance marketers new to affiliates

    Timestamps:

    (00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results (03:15) Behind the Scenes of Affiliate Marketing (05:49) Affiliate Deal Structures and Dynamics (10:40) Optimizing Conversion Rates (17:09) Our Super-Lever: Approval Rate (24:00) Cautions for Performance Marketers (26:55) Recap and Final Thoughts

    Where to find Carlos:
    • LinkedIn
    • Twitter/X

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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