If a fear of not being smart enough/qualified enough/expert enough/knowledgeable enough stops you from starting a business then this episode is going to help you so much.

We all know the story…

You’ve been dreaming of owning your own business for years now

You have an idea, get excited, do research, spend hours/weeks planning your logo, brand and what you want to offer and for a few weeks even a couple of months you’re pumped about it!

But then here come the doubts…

“what are you thinking?”

“You don’t have enough knowledge to do this”

“You’re not an expert”

“You should stop wasting your time”

“You need to get a business degree or this particular qualification before you can start this business”

“nobody will take you seriously”

Often we think we need to be an expert in order to be able to share our message with other people and it’s just not true for 3 reasons:

1. Is anyone ever an expert?
2. Just because you are less experienced than someone else it doesn’t make what you have to say any less valid.
3. It can actually be a huge benefit to be closer to where your audience are on their journeys

You have something amazing to share with the world - your own story, your own experiences, your own spin on things. You are unique and therefore you can share your message with your audience in your own unique way.

They need to hear from you. They need your help.

Imagine if you had the answers they need - you had already been through the thing they were going through, you knew the shortcuts, you know in hindsight how they could navigate this journey in an easier way, you know how to make it less stressful and less painful for them.

But you choose not to help them. Not to start your business. Not to share your story, knowledge and experience with them.

If you do this then these people that you could help will have to take the journey on their own and do it the hard way, like you did, without all of the helpful knowledge you could give them.

So go back to that idea, get excited, do the research, plan what you want to offer and how you can help people, get pumped about it, and THEN TAKE ACTION. Put it out there into the world. Take the first step. Write your first blog post, your first social media post, record your first podcast episode, do your first Facebook live.

Tell your story and let people know how you can help them!

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