Daniella Rosa, founder of AIEA Golf, joins the pod to discuss her mission to create elevated sportswear apparel for women on the golf course. From challenges sourcing performance fabrics and finding factories willing to produce low quantities, Daniella shares all her highs and lows creating AIEA including but not limited to:

⚡️ The golf apparel market lacks high-quality, stylish options for women, and Daniella saw an opportunity to fill this gap.

⚡️ Sourcing performance fabrics and finding factories willing to produce low quantities were major challenges in launching the brand.

⚡️ Community building is a key aspect of the mission - creating a space where people can come together, learn, and enjoy the sport. Creating a strong, organic community is more important than having a large number of followers or members.

⚡️ Web3 technology has the potential to enhance the brand's offerings and create new opportunities in the golf industry. Incorporating web3 into a business can provide unique opportunities for community building and engagement.

⚡️Building an NFT membership project comes with challenges, such as the complexity of onboarding users and finding trustworthy collaborators.

⚡️ Collaborating with web3 influencers and brands can help expand the reach and impact of a business.

⚡️ The future involves integrating NFC chips into clothing and allowing members to have voting rights in the brand's decision-making process.

⚡️ EPISODE CHAPTERS ⚡️ 00:00 - Episode Intro

00:55 - What Is AIEA Golf?

02:45 - Women's Golf Apparel Custom-made For Women

06:10 - Manufacturing Challenges

09:28 - How's Business Today?

12:00 - Golf Conferences / Product Comparisons IRL

17:16 - Sales Breakdown

20:03 - Community Building For Brand

23:19 - Web3 Component Of AIEA

27:50 - Wins/Losses Of Creating An NFT

34:30 - Power Of Digital Community

38:25 - Web3 Conferences In 2024

40:29 - Web3 Influencers For AIEA Golf

Follow AIEA On:

X - https://x.com/AIEAgolf LinkedIn - https://www.linkedin.com/company/aiea-golf/

Facebook - https://www.facebook.com/aieagolf

Instagram - https://www.instagram.com/aieagolf/

Pinterest - https://co.pinterest.com/aieagolf/

Tiktok - https://www.tiktok.com/@aiea.golf

Find Daniella On:

Instagram - https://www.instagram.com/dan_iella/

LinkedIn - https://www.linkedin.com/in/daniellarosa/

Watch episode on YouTube - https://youtu.be/Lr2eQg-hIRc

More Than Blockchain is a podcast and media house that focuses on and highlights the people, communities, and ever-changing landscape of the blockchain industry and beyond. The MTB Podcast has 2 episode formats - Candid guest conversations and BitPods. BitPods are short format episodes that balance out the longer format guest conversations. Jarrett Carpenter is the Producer and Host.

This content is for education and is not intended to be financial advice.

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