• E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program

  • Mar 14 2023
  • Length: 26 mins
  • Podcast
E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program By cover art

E18. Insights from Dick’s Sporting Goods on how to launch your ecommerce personalization program

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  • Summary

  • Join Shawn Wilkinson as he reveals how he successfully pitched, launched, and scaled a major ecommerce personalization initiative at Dick’s Sporting Goods. 

    Time stamps

    [01:00] What is the “Art of the Possible” personalization program?

    [03:51] What are the biggest challenges when launching an ecommerce personalization initiative?

    [07:01] What kinds of campaigns is Dick’s testing?

    [09:26] Did anyone in the organization create friction during the launch?

    [11:26] What role does ecommerce play in Dick’s overall differentiation strategy?

    [13:30] How do you leverage tech to scale your tests?

    [14:34] How are Dick’s customers reacting to personalization?

    [15:26] What sort of results can you expect from a personalization program?

    [16:43] How can merchandisers and ecommerce teams balance their normal tasks with a massive launch like this?

    [17:49] How is Dick’s future-proofing their personalization strategy?

    [20:14] Which brand is the best at ecommerce today?

    [21:40] What’s the best advice Shawn has received as a leader in ecommerce?
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