If you have a LinkedIn profile and you’re not really finding value in it, then you’re not doing it right! LinkedIn is arguably the most powerful platform for people to connect and forge business relationships in the right way.

Join today’s conversation as Erik Cabral speaks with Donna Serdula, founder and president of Vision Board Media, a professional branding company that helps you and companies tell their unique stories on LinkedIn. Donna shares some LinkedIn gems to help you optimize your LinkedIn profile and make it a valuable tool in building your brand.

Here are some power takeaways from today’s conversation:

• How to expand your presence on LinkedIn
• Posting doesn’t have to be done every day
• Why it’s one of the kinder platforms out there
• Ways to level up your LinkedIn profile
• Using video in your profile
• Treating failure not as a stop, but as a step

Episode Highlights:

[08:28] How to Expand Your Presence on LinkedIn

LinkedIn is a place to forge your network and promote yourself but also talk about other things.

[20:51] Ways to Level Up Your LinkedIn Profile

Use a beautiful headshot. Get a professional photographer if you have to. Avoid selfie photos with poor image quality. Avoid putting your logo or your phone number in your background image. Use whatever feels authentic to you and what’s going to get your message across appropriately.

[25:13] Mobile App vs. Desktop

Try things using your LinkedIn mobile app. There are a lot of things you can do with the mobile app that you can’t do on your desktop, such as uploading a profile video where you can give a description of yourself and what you do.

Resources Mentioned:

Find Donna on LinkedIn

www.LinkedIn-makeover.com

Vision Board Media

LinkedIn Profile Optimization for Dummies

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