In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book The Oxcart Technique, emphasizes both the carrot and the stick—using failure scenarios to fuel action. He discusses his background, from humble beginnings and military service to his reality show victory and success in direct sales. Terry also touches on addiction recovery and continually inspires others to conquer their struggles using his unique approach to goal setting.

Terry unpacks compelling stories from his life, including his profound transformation after a low point, his time in the Amazon jungle, and his victorious experience on a survival reality show. He highlights how The Oxcart Technique is not limited to business goals but is also effective in personal domains like marriage and addiction recovery. Listeners are encouraged to actively apply the Oxcart Technique and internalize the importance of effort, perseverance, and emotional engagement in their journey toward success.

​​Topics Include:

• Terry's Background and Early Struggles
• The Science Behind Goal Setting
• Exploring the Fear of Failure
• Unpacking Terry’s Oxcart Technique
• Terry’s Reality TV Adventure
  
  

Terry’s Book Recommendations:

The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics

Connect with Terry:

Website

Book

LinkedIn

Coaching Program

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