Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

Key discussion points include:

• Ad Strategies and Targeting
• Changes in Consumer Behavior
• Importance of Conversion Tracking
• AI and Advertising
• User Experience
• Meta Ads for E-commerce
• Advertising Landscape Changes

Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.

We sure to check her presentation out at BrightonSEO US in November!

Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November!

Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode!

Key Segments:

[00:12:59] Social Media Targeting Changed Due to Privacy Regulations

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:17:41] Paid Social: Effective with AI-driven Features Evolving

[00:20:03] Expand Ad User Experience; Ensure Seamless Journey

[00:21:57] Facebook Excels in Advertising, Discovery, and Shopping

[00:27:16] Use Facebook's Data for Optimal Audience Targeting

[00:29:49] EDGE of The Web Sponsor: Wix Studio

[00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend

[00:34:21] Trusting in the Black Box

Thanks to Our Sponsors!

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Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue.

Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles.

The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right?

News from the EDGE:

[00:07:36] WordPress Gives WP Engine Users A Reprieve

[00:18:09] EDGE of the Web Sponsor: Site Strategics

[00:19:42] Did Google Hit Forbes Advisor With A Search Penalty?

AI News:

[00:28:04] Newsom vetoes pioneering AI safety legislation

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What is the future of Large Language Models and Search?

Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”

Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search - as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?

[00:05:52] Ensuring Factual Information To Protect Clients.

[00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain.

[00:14:17] EDGE of the Web Sponsor: Site Strategics

[00:18:36] Could AI Become The Default Search Engine?

[00:22:09] Language Models: Quality, Costs, Investment.

[00:27:40] AI Models Decentralized

[00:34:06] EDGE of The Web Sponsor: Wix Studio

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