• EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips

  • Oct 3 2024
  • Length: 31 mins
  • Podcast

EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips

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  • Summary

  • In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.


    Best Moments:


    (01:20) Three types of podcasts: content engine, account-based, and public figure


    (02:56) Measuring podcast success based on strategy and type


    (05:13) Content engine podcasts and thought leadership curation


    (08:07) Account-based podcasting and relationship building


    (11:45) Common mistakes in podcast creation and measurement


    (15:06) Measuring podcast success and its nebulous nature


    (18:54) The importance of having subject matter experts as hosts


    (23:34) Benefits and strategies for creating solo podcast episodes


    (26:07) Repurposing existing content for podcasting
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