• EP. 2 How to Set KPI's that Drive Profit Growth I Jay Storm

  • Aug 13 2024
  • Length: 24 mins
  • Podcast

EP. 2 How to Set KPI's that Drive Profit Growth I Jay Storm

  • Summary

  • [00:00 - 00:30] Introduction to the Podcast: Jay Storm introduces the Profit Scaling Podcast, focusing on Vision, Velocity, and Vitality—three pillars that guide the journey from idea to execution and sustainable growth.

    [00:30 - 03:01] Case Study on Deliverability Issues: Jay discusses how he helped a video editing company address deliverability issues by setting KPIs that focused on both speed and quality. He emphasizes the importance of maintaining client satisfaction to reduce customer acquisition costs.

    [03:01 - 06:58] Systematizing Processes with KPIs and AI Tools: Jay explains how setting KPIs related to turnaround time and quality helped the company improve efficiency. He also highlights the use of AI tools like Autopod to automate video editing, reducing manual effort and increasing productivity.

    [06:58 - 10:48] Translating Vision into Strategic Goals: Jay discusses the process of breaking down the company’s vision into strategic goals, including long-term and short-term objectives. He emphasizes the importance of clear communication within the team and the need for accountability by assigning specific KPIs to individual team members.

    [10:48 - 14:23] The Importance of Company Values and Vitality: Jay talks about how a company’s long-term success (Vitality) is tied to its values. He insists on working only with companies that prioritize the well-being of their clients, employees, and the broader community, ensuring their success positively impacts the world.

    [14:23 - 20:44] Personal Story: Systematizing Sales Processes: Jay shares a personal story from his career in wealth management, where he systematized sales processes to improve efficiency and effectiveness, leading to record-breaking results. He illustrates how simple, repeatable systems can drive significant growth.

    [20:44 - 23:23] Closing Thoughts and Invitation: Jay wraps up the episode by inviting visionary leaders and entrepreneurs to share their experiences on the podcast. He emphasizes the importance of systemization in scaling businesses and ensuring that leaders can manage growth effectively.

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