We’re squarely in the midst of political season—presidential debates have begun, campaigning has kicked into high gear, and November elections are closer than we think. Amongst it all, there’s an adage this episode’s guest once shared that likely sounds true, whether your a deep-in-the-weeds politico or fair-weather voter: If you want to make the biggest impact in politics, you go into business.

Well over a decade ago, Jon Renthrope did just that, opening up Cajun Fire Brewing in his hometown of New Orleans. Enticed by what he found in the world of homebrewing, Jon took a degree in politics from the University of Florida and spun it into a career in beer, which led to the launch of his brewery 12 years ago. And it’s through his company he’s working to marry the ideas of community impact with work through local organizations like The 100 Black Men of Metro New Orleans, as a cultural ambassador, and by working with the National Black Brewers Association.

In this conversation, you’ll hear Jon talk about what it means to start Cajun Fire in the place he grew up and deepen already strong roots. He’ll share how he’s been influenced by family—notably his grandmother—and how that history lingers today. We also discuss his brewery’s lineup of beer and why you won’t find an IPA leading the way among Cajun Fire customers. Jon didn’t go into politics, exactly, but he is using his business in all kinds of ways to connect and impact people around him.