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In today's episode, my conversation with Graham MacVoy, Managing Director of the visitor attraction Wake the Tiger in Bristol, truly blew my mind.

Wake the Tiger is the permanent 'baby' created by the team running the unique Boomtown festival.

The pandemic has much to answer for, but it gave Graham and his directors the headspace to provide a more permanent base for their creative ideas, so the 'amazement park' Wake the Tiger was created and opened in 2022.

I listened in awe in this episode as Graham revealed how his love of snowboarding led to his career running snowboarding events in Europe, which led to his owning a company that led operations at festivals such as Creamfields, BST Hyde Park, and Boomtown.

Graham talked about how the Wake the Tiger was a huge punt of an idea which thankfully saw 190,000 in its first year of operations.

Wake the Tiger has brought Boomtown's talent and creativity into a permanent space that blows people’s minds and challenges us to think differently and creatively to make a difference to our lives and our planet.

He discusses everything from learning to run a visitor attraction to the importance of the arts and creativity in changing society.

Graham is an inspiration, and his out-of-the-box thinking about how we should behave as human beings and what is important certainly left me questioning everything about life!

He also talks about his love for his hometown of Dursley, Gloucestershire, on the Cotswold Way.

I hope you enjoy the episode.

Read the transcript here https://visitorelves.co.uk/podcast/

Learn more and follow Wake the Tiger:

Website

Instagram

LinkedIn Company page

Huge thanks to podcast sponsor Noble Performs.

Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need.

Find out more about host Kelly Ballard and the Visitor Elves here.

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