People choose you because of your unique points of (human) difference. In this episode I walk you through why I think you need to go a bit further in your personal brand work and find these unique human elements of you that are hidden. These are the things that will actually be the things that people will resonate more with – that a list of why you are ‘great’ at what you do, your track record of success and your qualifications.

This may come as a surprise – but at the moment, your ideal clients are indeed…HUMAN. They laugh, cry, giggle, moan and groan – just like you. They want to see how you are similar to them and whether you will understand them. They want to trust you.

Come listen as I walk through 8 places you can find some of your unique points of human difference.

(And I have a shout out to two regular listeners who reached out to let me know when they listen and which episodes stood out for them.)

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).