There are many factors to success and I have listed many in these podcasts, but the brutal reality is that it takes hard work. Lots of it. There isn't a silver bullet, no matter what every influencer, marketer, salesman, advertorial or Facebook campaign might try to convince you - and AI ain't gonna fix it either. All I wish is that I could stop seeing the ads that tell me otherwise! Before all that, though, I head up the episode with a quick chat with Colin Jones, CEO of The Societies Of Photographers. This is one more in my series of interviews-from-the-photography-show (I need a snappier title) and it's interesting that once more, training and education are at the forefront of his thoughts. Also, I mention a brilliant app called EVOTO.AI in this episode. At some point I'll do a deep-dive into it but rest-assured, this is well worth exploring if, like me, you create portraits for a living. The guys have kindly given me a link you can use that gives you thirty free credits when you register: https://go.evoto.ai/PaulWilkinson One great thing about this app is that you only burn a credit up when export a finished image - you can test it out on as many as you like. This means those thirty credits could be enough for you to play around with as many images as you want until you're happy and then go ahead and run an entire portrait session through! Let me know what you think! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. Transcript EP153 It Takes Work And Life Would Be Boring Without Sarah Introduction to Colin Jones [00:00:00] I'm Colin Jones. I'm the CEO for the Society of Photographers. Excellent. It's lovely to see you as always, Colin. The Photography Show Experience [00:00:06] Tell me why you come to the photography show. Oh, the photography show is a great show. It's great to meet up with all the trade, seeing all the latest products and services in the industry and getting to network with other photographers. [00:00:17] It's a great show to come to. Passion for Photography [00:00:18] So, tell me why you love this industry so much. [00:00:21] Oh, I love the industry. I've always been part of the photography industry. It's been part of my family since my granddad and my dad, and it's an industry full of amazing people, creative people, uh, and, you know, so much passion for, for, for photography and for the craft of it. [00:00:35] And I love seeing people excel in the industry as well. [00:00:37] So that's all of the positives. Industry Improvements [00:00:38] But if, like everything, there was always things we could do better as an industry. If there's one thing, just one thing that you could change in this glorious passion of ours, what would it be? [00:00:48] I think I'd like to see photographers get more training, invest more time in training and more, more money in training. Uh, you know, I see, when we see people take that step and really invest in training to push not only their photography but their business, we see so much success. Uh, so I'd love to see training be more, , forefront of the industry. Importance of Training [00:01:04] When you're talking about training, what aspects do you think, photographers in the industry, certainly the industry we spend most of our time with, which is the UK industry, what do you think is the weak spot? Which direction do you think the development would be most applicable. [00:01:19] I think, uh, quite a lot of photographers, if they're in business, uh, that's where we see a lot of photographers really struggle getting clients through the door, marketing their services, uh, so that's, that's always been a big passion of mine, is getting photographers more training in the business side, but, you know, I, I genuinely think training of any kind, whether it's lighting and posing, or even just networking with your peers, uh, and getting training that way, just by talking to other photographers, uh, is a, is a real bonus. [00:01:43] Excellent. Interview Conclusion [00:01:43] Perfect answers, as always, from one of the nicest guys in the industry. Thank you, Colin. [00:01:47] Paul - Studio Rode Broadcaster V3: Uh, so that is one more of those little interviews I did at the photography show earlier this year. That was Colin Jones, the CEO of the Societies Of, Photographers. It's always interesting talking to people like Colin. I mean, not just because he's a really lovely guy. But he hears from hundreds, possibly thousands of photographers, uh, on a scale that most of us can only imagine. [00:02:11] And yet the themes...
